PM360 2025 Trailblazer Awards Winners Announced: Top Companies, Marketers, CEOs, Products, and Initiatives Honored at Gala, Sept. 30th

NEW YORK, Oct. 6, 2025 /PRNewswire/ -- PM360 announced its winners of the annual Trailblazer Awards, at a gala in New York City's Gotham Hall, Tuesday, Sept. 30. PM360, a leading life sciences marketing industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.

"This year's winners showcase exactly what sets our industry apart—bold ideas, breakthrough innovation, and real-world impact," said Anna Stashower, CEO and Publisher of PM360. "Their work improves lives, advances care, and drives the kind of progress that truly matters."

The Trailblazer Awards honor achievements in eight overall categories, including Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives. In total, PM360 announced over 70 winners across categories ranging from the Lifetime Achievement Award, CEO of the Year Awards, Brand Champions, Initiatives, Products of the Year, and Marketing Teams of the Year.

Award finalists and winners were judged and selected by the PM360 Editorial Advisory Board, comprising some of the most forward-thinking leaders in their respective fields. Winning Companies showed achievement in various areas including innovation, talent development, and social responsibility. Brand Champions, Marketers, and Marketing Teams were judged on their skill, dedication, impact, and effectiveness of their work. Initiative entries were evaluated on the innovation, quality, and effectiveness of the work. Products of the Year (including Brand of the Year, Most Innovative New Product, and Product Launch of the Year) were judged based on their innovation in treating patients, the uniqueness of branding strategy, and their ultimate contribution to the overall healthcare system. Finally, the CEOs of the Year were selected based on their ability to thrive in all aspects of leadership, such as establishing a company culture where individuals feel safe, respected, valued and motivated; displaying a unique vision, resulting in exceptional success; and earning respect from industry colleagues due to their morals, reputation, and character.

Profiles of all of the winners will be included in PM360's November issue.

The Winners Are:

LIFETIME ACHIEVEMENT WINNER
Dr. Sol J. Barer, Chair of the Board, Teva Pharmaceutical Industries

COMPANY OF THE YEAR: ADVERTISING AGENCY
EVERSANA INTOUCH

COMPANY OF THE YEAR: MEDICAL DEVICE/DIAGNOSTICS
Xenco Medical

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
Merck & Co.

COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH
Vertex Pharmaceuticals

COMPANY OF THE YEAR: SUPPLIER/VENDOR
Swoop

ADVERTISING AGENCY CEO OF THE YEAR WINNER
Amar Urhekar, CEO (Avalere Health)

LIFE SCIENCES MANUFACTURER CEO OF THE YEAR WINNER
Dr. Neil Kumar, CEO and Founder (Bridge Bio Pharma)

MARKETER OF THE YEAR
Erin Murphy, Former Executive Director, Global Corporate Affairs (Mirum Pharmaceuticals

MARKETING TEAM OF THE YEAR SILVER WINNER
Madrigal Patient Marketing Team (Madrigal Pharmaceuticals)

MARKETING TEAM OF THE YEAR GOLD WINNER
The ORGOVYX Marketing Team (Sumitomo Pharma America and Pfizer)

BRAND OF THE YEAR
Ozempic (Novo Nordisk)

MOST INNOVATIVE NEW PRODUCT
Journavx (Vertex Pharmaceuticals Inc.)

PRODUCT LAUNCH OF THE YEAR
Health Answers by Pfizer (Pfizer)

BRAND CHAMPION AWARD WINNERS

Autoimmune/Rheumatology: Robert Hillman, Head of US Marketing, Immunology (AstraZeneca)

Cardiology: Sam Griggs, Executive Director, Senior Marketing Strategist (Novartis Pharmaceuticals Corporation)

Cardiology: Cheyenne Steward, Senior Associate Director, Marketing (Boehringer Ingelheim)

Central Nervous System: Nazish Faruqi, Director, VYEPTI Marketing (Lundbeck)

Data Strategy/Marketing Analytics: Gaurav Jaggi, Director, Oncology Insights & Analytics (Bayer)

Dermatology: Cathleen (Cathy) Otten, Associate Director Consumer Marketing—Dermatology (Regeneron Pharmaceuticals Inc.)

Diabetes/Metabolic Disorders: Asma Ali, Head of US Established Products (Sanofi)

Diversity/Multicultural: Mohini Patel, Senior Consumer Marketing Manager, Dermatology (Regeneron Pharmaceuticals Inc.)

Gastrointestinal: TJ Beaury, Associate Director, Consumer US DUPIXENT Gastroenterology (Regeneron Pharmaceuticals Inc.)

Global Marketing: Nadia Khatri, Director, Worldwide Media and Planning, HCP (Bristol Myers Squibb)

HCP Engagement: Sergio Cuello, Head of Marketing, Oncology (Recordati Rare Diseases)

HCP Engagement: Sherif Esmail, Director, Neurology HCP Marketing (Lundbeck)

Hematology/Oncology: Katie Lewandroski, VP Oncology (Sumitomo Pharma America)

Infectious Disease/Vaccine: Cassie Fuhro, Consumer Marketing Lead (MODERNA)

Infectious Disease/Vaccine: Stacie Patterson, Director, Oncology Marketing (GSK)

Innovation/Digital Strategy: Dave Giuga, Executive Director of Commercial Innovation (AstraZeneca)

Managed Markets/Payer Strategies: Shannon Stempkowski, Sr, Director. Market Access Marketing (Genmab, Inc.)

Men's Health: Shelley Brathwaite, Director, Patient Marketing (Sumitomo Pharma America)

Nephrology/Urology: Katie Donnini, Senior Director, Patient Advocacy & Stakeholder Management (Otsuka Pharmaceutical Companies [US])

Patient Engagement: Rob McCune, Sr. Director, Ruconest Marketing (Pharming)

Rare Diseases: Ross Lu, Marketing Lead, Rare Syndromes, Epilepsy US (UCB, Inc.)

Rare Diseases: Jasmin Hamm, Director, Patient Marketing (argenx)

Respiratory: Pauline Benkov, Director, Consumer Marketing, DUPIXENT (Regeneron Pharmaceuticals Inc.)

Respiratory: Shawn Booth, Sr. Director (AstraZeneca)

Women's Health: Jacquelyn Williams, Executive Director, Novartis Patient Support, Breast Cancer (Novartis Pharmaceuticals Corporation)

INITIATIVE SILVER AND GOLD WINNERS:

APP/DIGITAL SOLUTION OR SUITE SILVER WINNER
Asentech's Amplifi & Libtayo™ Skin: Omnichannel Behavior Triggered Emails (Regeneron Pharmaceuticals, Inc. and Asentech)

APP/DIGITAL SOLUTION OR SUITE GOLD WINNER
Izervay MED Select (Astellas and Bionical Solutions)

ARTIFICIAL INTELLIGENCE/DATA ANALYTICS INITIATIVE SILVER WINNER:
Real Skinformation (Weber Shandwick and Golin, Sanofi and Regeneron)

ARTIFICIAL INTELLIGENCE/DATA ANALYTICS INITIATIVE GOLD WINNER:
Listening Between the Lines: How Imbruvica Tapped Passive Intelligence to Humanize the CLL Journey (Inizio Evoke, Johnson & Johnson Innovative Medicine, and Pharmacyclics LLC, an AbbVie company)

CONSUMER WEBSITE/ONLINE INITIATIVE SILVER WINNER:
AIRSUPRA DTC Website (VML Health)

CONSUMER WEBSITE/ONLINE INITIATIVE GOLD WINNER:
Breathing New Life into Asthma Care: The DUPIXENT Asthma Website (Sanofi, Regeneron, and EVERSANA INTOUCH)

DIRECT-TO-CONSUMER CAMPAIGN SILVER WINNER:
Put Your Ears in Good Hands—Best Technology (HearUSA and Xavier Creative House)

DIRECT-TO-CONSUMER CAMPAIGN GOLD WINNER:
Sound of Profound (CrowdPharm, a Spectrum Science company)

DIRECT-TO-PATIENT CAMPAIGN SILVER WINNER:
Sound of Profound (CrowdPharm, a Spectrum Science company) 

DIRECT-TO-PATIENT CAMPAIGN GOLD WINNER:
SO, Have You Found It? (Bristol Myers Squibb and Real Chemistry)

HCP EDUCATION SILVER WINNER:
Tethered to PTSD (Avalere Health, Otsuka America Pharmaceutical, and Lundbeck)

HCP EDUCATION GOLD WINNER:
XIAFLEX® for Peyronie's Disease: Relaunching an established brand in the digital marketplace (Deerfield Group)

INTERACTIVE/IMMERSIVE MARKETING PROGRAM SILVER WINNER:
Virtual Journey: Esophageal Cancer (Sharecare)

INTERACTIVE/IMMERSIVE MARKETING PROGRAM GOLD WINNER:
MODERNA Interactive 3D Augmented Reality Presentation of Device (Confideo Labs)

OTC PRODUCT CAMPAIGN SILVER WINNER:
Kingsway Pharmaceuticals' PBZ OTC Pyribenzamine Antihistamine Cream (Kingsway Pharmaceuticals, Inc.)

OTC PRODUCT CAMPAIGN GOLD WINNER:
iVIZIA: The all-in-one dry eye drop (Elevate Healthcare)

PATIENT/CONSUMER EDUCATION SILVER WINNER:
Check Before You Inject (Novo Nordisk and ConcentricLife, An AccentureSong Company)

PATIENT/CONSUMER EDUCATION GOLD WINNER:
Trailblazing Novartis PNH initiative integrates and amplifies the patient voice, reminding those with PNH they are not alone (Novartis, Omnicom [Snow Companies, Merkley+Partners, DDB Health, Propeller])

PERSISTENCE/ADHERENCE PROGRAM SILVER WINNER:
Transforming Support for People with Narcolepsy: Field-Based and Virtual Nurse Educator Program Delivers 25-Point Increase in Persistence with Integrated Patient-HCP Model (Momentum Life Sciences)

PERSISTENCE/ADHERENCE PROGRAM GOLD WINNER:
OPTUNE GIO Patient Connection Programs (Novocure and Snow Companies)

PODCASTS SILVER WINNER:
The Next Marketing with HJ (Doceree)

PODCASTS GOLD WINNER:
The UroGist—A Podcast for Urologists (Urogen and Spectrum Science)

POINT OF CARE SILVER WINNER:
Type 1 Diabetes Screening Awareness (Sharecare)

POINT OF CARE GOLD WINNER:
The FINTEPLA Video Book (CrowdPharm, a Spectrum Science company and UCB)

PROFESSIONAL CAMPAIGN SILVER WINNER:
No More Hippocrites (Wisp and EVERSANA INTOUCH)

PROFESSIONAL CAMPAIGN GOLD WINNER:
GRAFAPEX: Increased Overall Survival Starts Here (Elevate Healthcare)

SALES AID SILVER WINNER:
MODERNA Interactive 3D Augmented Reality Presentation of Device (Confideo Labs)

SALES AID GOLD WINNER:
J&J Oncology MED Presenter (Johnson & Johnson and Bionical Solutions)

SELF-PROMOTION/CORPORATE CAMPAIGN SILVER WINNER:
Mammo Monster Campaign (SFC Group)

SELF-PROMOTION/CORPORATE CAMPAIGN GOLD WINNER:
"Made Possible"—100,000 Patients and Counting (Sumitomo Pharma America and Klick Health)

SOCIAL MEDIA CAMPAIGN SILVER WINNER:
Rated RSV (Pfizer, dna Communications, and Weber Shandwick)

SOCIAL MEDIA CAMPAIGN GOLD WINNER:
Empathy in Action: How TEZSPIRE is Leading with Real Patient Voices in Pharma Marketing (Imre, Amgen and AstraZeneca)

UNBRANDED CAMPAIGN SILVER WINNER:
Rated RSV (Pfizer, dna Communications, and Weber Shandwick)

UNBRANDED CAMPAIGN GOLD WINNER:
Cancer Doesn't Play Fair (Biolumina and Pfizer)

VIDEO/TV CAMPAIGN SILVER WINNER:
Breaking the Stigma in Bipolar Depression: A CAPLYTA Patient Story (Johnson & Johnson)

VIDEO/TV CAMPAIGN GOLD WINNER:
The Power of We (Novo Nordisk and ConcentricLife, An AccentureSong Company)

About PM360
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal's targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the "360" in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing a full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

Contact:
Gabriela L. Laracca
Editor, PM360
646-300-8114

Gabrielle Smith
Editor, PM360
646-300-8113

SOURCE PM360