Alix Earle, Jake Shane, and Rob Rausch explore "Soda Thoughts" and give people the freedom to love soda again in the 60-second spot
AUSTIN, Texas, Feb. 9, 2025 /PRNewswire/ -- The overthinking. The second-guessing. The compromise. It's a familiar song. But thanks to poppi, those feelings are now a thing of the past. From the big game to the drive-through, poppi is a better-for-you alternative that will finally fully satisfy that soda craving.
poppi, the prebiotic soda brand revolutionizing soda for the next generation, made a splashy return to the Super Bowl this year with their new Soda Thoughts TV commercial. A compilation of relatable everyday moments, poppi reminds consumers that a better soda exists, and can be enjoyed any time without second thoughts.
The soda of the next generation requires voices from the next generation which is why poppi is proud to work with some of the biggest creators in the game - existing brand partners like poppi investor & social media powerhouse Alix Earle, comedian Jake Shane, and star of "Love Island USA" Rob Rausch on this campaign.
"There is no bigger soda moment than the Super Bowl, and we're thrilled to have been a part of it for the second year in a row," says poppi Co-Founder Allison Ellsworth. "This is the biggest way to reach a mass audience and introduce new fans to the poppi brand. We wanted to show people that they have better soda options, and continue to engage with our community by amplifying some of their favorite creators."
For the second year, the creative was developed in partnership with VIRTUE Worldwide, and Tinuiti served as the brand's media partner. The commercial was directed by Dave Meyers, one of the industry's most prolific and sought-after commercial & music video talents.
"In last year's Super Bowl spot we introduced the future of soda and put a stake in the ground that poppi is THE better-for-you-soda," said Nari Kim, Group Creative Director of VIRTUE Worldwide. This year we wanted to go a little deeper with a powerful consumer insight. We've all been there…when you're at the movies, at a party, ordering a burger…and you just really want a soda. But you get stuck in an analysis paralysis because you think soda isn't good for you. Cue poppi. It not only tastes great, but it's a better soda, so you can have your burger and soda too. And we're really excited to show the world what that looks like."
poppi is available in major retailers nationwide, including Amazon, Walmart, Target, Kroger, and more. For more information or to find poppi near you, please visit drinkpoppi.com.
Link to Soda Thoughts Commercial
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ABOUT POPPI:
Founded by husband-and-wife duo Stephen and Allison Ellsworth, Austin, TX-based poppi combines fruit juice and prebiotics to create a deliciously refreshing, mouthwatering soda with 5 grams of sugar and 25 calories. What originally started as a home-brewed concoction quickly became a farmers' market favorite turned Shark Tank investment and is now available at major retailers nationwide. poppi's brand-first approach, cultural cache, and rapid growth has nurtured an incredibly loyal fan base, including celeb fans like Hailey Bieber, Kylie Jenner, Billie Eilish, Russell Westbrook, Jennifer Lopez, Olivia Munn, and more. poppi is available in 16 delicious flavors – Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape, Wild Berry, Classic Cola, Root Beer, Doc Pop, Lemon Lime, Orange Cream, Cherry Cola, and limited edition Cream Soda & Cranberry Fizz. For more information, visit drinkpoppi.com, or follow @drinkpoppi on Instagram and TikTok.
ABOUT ALIX EARLE:
Alix Earle is one of the leading social media personalities in the U.S. She is also the creator and host of the widely popular Hot Mess podcast. Acclaimed for her incomparable online engagement which has been described by media and brands as the "Alix Earle [sold out] Effect," Alix has a unique ability to connect with mass audiences across multiple demographics. Her rapid rise in popularity can only be explained through the way she takes her devoted followers along for a ride of unexpected reality and candid humor, paired with her authentic beauty, fashion, and lifestyle tips.
ABOUT JAKE SHANE:
Jake Shane is a digital comedian and podcast host who, at just 25 years old, has amassed more than 3 million followers across social platforms and launched multiple successful merchandise lines in addition to his wildly successful podcast. Therapuss with Jake Shane premiered on January 4, 2024, and hit #3 on Spotify's Top Comedy podcasts and #8 on Spotify's Overall podcast chart after his premiere episode. The list of guests has been extremely impressive including Tate McRae, Renee Rapp, Glen Powell, Camilla Cabello, Charli XCX, Ben Platt, Lucy Hale, Ed Sheeran, Alix Earle, Conan Gray, Joe Jonas, Saweetie, Ariana Greenblatt, Snooki, Sophia Richie Grainge, Rosé, FKA Twigs, Katy Perry, and more.
SOURCE poppi
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