POP.STORE's ECHO-ME and Estate Media Partner to Bring AI-Powered Lead Generation to Creator-Led Real Estate
Estate Media talent Glennda Baker, Tracy Tutor, Daniel Heider, and Chad Carroll join ECHO-ME's real estate ambassador network, as the two companies expand the partnership to bring proven growth strategies to agents at every level
LOS ANGELES, Sept. 1, 2026 /PRNewswire/ -- POP.STORE, the creator commerce platform behind ECHO-ME, its AI-native operating system, and Estate Media, the leading personality-driven media company for the real estate industry, today announced a partnership bringing Estate Media and four of its top talent, Glennda Baker, Tracy Tutor, Daniel Heider and Chad Carroll, into ECHO-ME's real estate ambassador network. Estate Media and its talent are now powered by POP.STORE's ECHO-ME AI platform, using AI alongside POP.STORE's storefront technology to convert their content and audiences into owned leads.
The partnership brings together two companies operating on the same core belief: real estate agents are no longer just salespeople. They're creators, and their content is already shaping consumer decisions whether they realize it or not.
Estate Media backs its talent beyond content
Estate Media has built its business around the idea that agents are media brands, developing content across personalities ranging from luxury specialists like Tracy Tutor to the most followed real estate brand, The Heider Group, alongside the viral real estate content pages that have become part of the culture, including Zillow Gone Wild, Homes with Max, Big Bankz and Houses of Celebs.
"Estate Media's talent already proves something most of the industry hasn't caught up to yet: that agents are creators, full stop. This partnership is about making sure the trust they've already built doesn't stop at the content. It becomes a lead, a client, a business the agent actually owns," said Josephine (Jo) Wong, GM of POP.STORE.
That shift was already visible from Estate Media's side, well before this partnership took shape. Its talent was seeing the gap firsthand: content performing well, engagement pouring in, but no reliable way to convert that attention into owned customer relationships.
"Our team has spent years deep in the real estate side of this business, not just the media side. We watched our talent build real audiences and real trust, but attention alone doesn't convert into deals unless there's a system behind it. POP.STORE's ECHO-ME isn't a content tool; it's the infrastructure that turns attention into business. That's exactly the kind of partner we look for," said Griff O'Brien, CEO and Co-Founder of Estate Media.
Closing the content-to-conversion gap with ECHO-ME
"Whether you're building an audience or building a business, content works best when it leads somewhere meaningful. Social starts the conversation. POP.STORE helps us continue it," said Daniel Heider.
That shift is exactly why POP.STORE and Estate Media are partnering to bring ECHO-ME's AI technology directly to the agents who are already earning that trust every day.
ECHO-ME's AI agents, built into the POP.STORE platform, close that gap directly. When someone comments on a post, ECHO-ME responds in the agent's own voice, capturing their interest in the moment, before they scroll past and move on. From there, everything lives on the agent's own POP.STORE page: listings, guides, booking, and lead capture in one branded hub. Every lead belongs to the agent, permanently, not a portal selling that same contact to three other agents.
For listings specifically, an AI concierge engages every visitor the moment they land, answering questions about the property and neighborhood, and booking a private tour or open house on the spot, 24 hours a day, whether the agent is online or not.
"The agents winning today aren't just generating attention. We're building a system that converts it," said Tracy Tutor.
A partnership built for the whole industry
Beyond the four ambassadors, Estate Media and POP.STORE plan to extend the partnership through joint educational events, Estate Media's Agent Growth Program integration, and shared content.
The Agent Growth Program already handles brand building, video scripting, production, editing, and posting for agents. POP.STORE's ECHO-ME platform adds the missing piece: turning whatever content the program produces into owned leads, not just more content.
"This partnership matters because of who gets to hear it. Estate Media has the platform to put this message in front of every agent, not just the biggest names: it's not about your follower count, it's about scaling trust and building a community of true fans who actually convert. That's the message we want the whole industry to hear," said Josephine (Jo) Wong.
About POP.STORE
POP.STORE is the Agentic AI creator commerce company helping creators and professionals turn audiences into owned businesses. Its AI operating system, ECHO-ME, powers intelligent engagement, content workflows, lead qualification, and commerce experiences that help customers convert attention into lasting customer relationships.
In real estate, POP.STORE combines ECHO-ME's AI capabilities with its storefront platform to help agents market listings, engage buyers, qualify leads, book more showings, and grow a business they own in one place.
About Estate Media
Estate Media is the first personality-driven media company for the real estate business, with a diverse network of more than 30 of the industry's most renowned agents, professionals, and creators. Founded by Josh Flagg, Griff O'Brien, and Andrew Shanfeld, Estate Media brings together established and emerging talent with a combined audience of more than 70 million followers to develop original content across social and traditional platforms, including original podcasts, newsletters, and educational shows.
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