PR Newswire's Hispanic PR Wire Inks Exclusive Deals with Major Media Outlets
Communicators can reach new online Latino audiences with press releases, branded messaging and multimedia content
15 Nov, 2013, 12:45 ET
NEW YORK, Nov. 15, 2013 /PRNewswire/-- Public relations and marketing professionals have broader access to the Latino market with the growth of PR Newswire's Hispanic PR Wire Guaranteed Placement Network:
- A global leader in Hispanic health, HolaDoctor.com reaches 1.7 million unique visitors per month and is the premier provider of health news for Univision Interactive Media. The site will carry Hispanic PR Wire's Spanish language health feed.
- Having forged a successful partnership with SiempreMujer.com, Hispanic PR Wire strengthens its relationship with Meredith Corporation through the addition of SerPadres.com to its distribution network. The largest Spanish-language magazine for Spanish-speaking parents in the U.S., SerPadres.com draws 2.1 million monthly readers.
- Expanding a long-standing partnership, Spanish Broadcasting System, Inc., the world's largest media and entertainment company in the United States publicly controlled by Hispanics, which operates 20 radio stations in the main Hispanic U.S. markets, and owner of MegaTV, will now feature full coverage of Hispanic PR Wire content.
"The addition of these new sites to our Guaranteed Placements Network delivers robust new audiences for client content and offers more opportunities to engage directly with consumers," said Jessica Alas, Media Relations Director Multicultural Markets and Hispanic PR Wire at PR Newswire. "Our exclusive partnerships are another reason why we are the premier Hispanic distribution service in the industry."
Content, including multimedia assets, distributed through Hispanic PR Wire will have home-page visibility on select sites within the Guaranteed Placement Network, offering marketers an opportunity to reach their target audience via sites they regularly use and trust.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
SOURCE PR Newswire Multicultural
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