Premera Blue Cross Teams Up With The Seahawks To Kick Off Healthy Living Program For Washington Residents

MOUNTLAKE TERRACE, Wash., Sept. 4, 2013 /PRNewswire/ -- In an ongoing effort to promote healthy lifestyles, Premera Blue Cross has teamed up with the Seattle Seahawks to present Washingtonians with the healthy living destination, www.serveitup.com. Seahawks team chef Mac McNabb has created a menu of healthy tailgate recipes that will contribute the recipe library on Serve it Up!

"I'm used to preparing meals for 300 lb. linemen and players who are on the practice field for hours a day," said Seahawks Executive Chef Mac McNabb. "The reality is, the average person can't eat this way. I know how important it is to combine good taste with good nutrition, so I've taken some classic tailgate favorites, slimmed them down, and show that you can have both."

The recipes will also help to kick off the "Premera Pin to Win: A Serve it Up! Healthy Tailgate" Pinterest contest that offers a chance to win free Seahawks tickets through the eight-week regular season. The Seahawks currently have the highest Pinterest following of any NFL team and are expected to play to a sell-out home crowd every week, making tickets difficult to come by for fans.

Starting today, football fans 18 years of age and older are invited to enter the contest on Pinterest pinterest.com/seattleseahawks/ and select a minimum of three (3) "Pins": one (1) "Prize" pin, one (1) healthy recipe pin and one (1) Seattle Seahawks pin during the promotional period. Two sets of prizes will be awarded each week for each home game September 15 through December 29. Weekly prizes include one each of four game tickets; and a Tee Hawks prize pack that includes two game tickets (for a parent and a child 6-12 years old) as well as game day recognition, including an on-field activity and a video board call out. All entries must be received by December 10, 2013.

"Football and tailgating are traditionally associated with less-than-healthy food choices," said Dave Young, vice president of wellness and consumerism, Premera Blue Cross. "Working with Chef McNabb, we see it is possible to indulge in tasty foods while maintaining your commitment to a healthy lifestyle. As we kick off Serve it Up! and our Pinterest contest, we're thrilled to have the Seahawks' support."

About Serve it Up!
Serve it Up! is a free web site and mobile app to help you shop smart and eat healthy. Serve it Up! Offers a fun and social platform that makes shopping for healthy groceries simple and easy.

On Serve it Up! you can:

• Create shopping lists and share recipes
• Find healthier food options
• Receive coupons for healthy food products
• Earn rewards for healthy eating

In addition to shopping smarter and eating healthier, you can connect and engage with other healthy minded people in the Serve it Up! community, and build your own social network within Serve it Up! where you can share recipes and tips for healthy eating.

About Premera Blue Cross
Premera Blue Cross is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services to more than 1.4 million people, from individuals to Fortune 100 companies.  Premera is committed to providing its members peace of mind about their healthcare coverage.  The company offers innovative health and wellness solutions focused on quality outcomes for patients and controlling costs. Premera Blue Cross, which has operated in Washington since 1933, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association.

Premera Blue Cross is a member of a family of companies based in Mountlake Terrace, Washington, providing health, life, vision, dental, stop-loss, disability, workforce wellness and other related products and services. The family of companies employs approximately 3,000 people and provides healthcare coverage and related services to 1.7 million members. Please visit www.premera.com  and www.PremeraNews.com for more information.

SOURCE Premera Blue Cross