Premium and Mass Market Passenger Car OEMs to Adopt Shift-by-Wire Technology by 2020

Cost reduction through commoditisation will make it possible for these systems to penetrate volume segments, finds Frost & Sullivan

May 21, 2015, 09:00 ET from Frost & Sullivan

LONDON, May 21, 2015 /PRNewswire/ -- Passenger car original equipment manufacturers (OEMs) have traditionally embraced the latest technologies for enhancing driving dynamics, safety and convenience. This trend will continue, with shift-by-wire technology likely to be adopted in premium segment cars globally and across volume segments in mature markets such as North America, Germany and Japan by 2020. Although the technology is currently expensive, commoditisation will bring down the cost of these systems and make it ready for the mass market.

New analysis from Frost & Sullivan, Key Focus Areas for Driving Interface Systems for Passenger Cars (, expects passenger car OEMs to adopt driving interface systems in favour of ride, handling and safety improvements, in addition to mass reduction and enhanced fuel efficiency.

For complimentary access to more information on this research, please visit:

"Passenger car OEMs are striving to provide better driving dynamics, stability and safety by integrating driving interface systems. These can monitor the state of vehicles and its surroundings and dynamically optimise traction and ride performance," said Frost & Sullivan Automotive & Transportation Senior Research Analyst Kamalesh Mohanarangam. "While electronic transmission shift is being used as one of the enabling technologies for future autonomous self-driving vehicles and driver assistance systems, haptic feedback is being employed to enrich the driving skills of drivers."

However, the high cost of road surface sensing technologies and haptic feedback pedals is likely to confine these systems to premium passenger cars OEMs. For pedals, position sensors based on optical systems or incremental encoders are available but their performance in terms of cost, reliability and tolerance to high temperature has prevented large-scale adoption.

"The shift from the manual to automated mode of driving will redefine the relevance of vehicle dynamics control interfaces and systems," noted Mohanarangam. "With the advent of level 4 automated vehicles, pedals, steering wheels and gear shift levers are expected to be replaced with touchscreens, driver monitoring systems, and advanced voice interfaces."

The connected car, vehicle prognostics and cyber security are just three of the current trends in the automotive and mobility space, which will be discussed during Frost & Sullivan's annual industry event "Intelligent Mobility: Future Business Models in Connected and Automated Mobility", taking place at the House of Lords and the Royal Garden Hotel in London on 1st and 2nd July 2015. For more information, visit:

Key Focus Areas for Driving Interface Systems for Passenger Cars is part of the Automotive & Transportation ( Growth Partnership Service program. Frost & Sullivan's related studies include: Key Focus Areas for Driveline Systems in Europe and North America, Key Focus Areas for Steering Technology Development, European Consumers' Attitude towards Driving Dynamics Technologies, and Passenger Car Braking Technology and Innovations in North America and Europe. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion 
Join Us:           Join our community 
Subscribe:       Newsletter on "the next big thing" 
Register:         Gain access to visionary innovation

Key Focus Areas for Driving Interface Systems for Passenger Cars (M984-18)

Katja Feick
Corporate Communications – Europe
P: +49 (0) 69 / 77 0 33 43
Twitter: @Frost_Sullivan or @FS_Automotive 
Facebook: FrostandSullivan 
Linkedin: Future of Mobility – A Frost & Sullivan Forum 


SOURCE Frost & Sullivan