Premium car and utility vehicle demand push automaker revenue to record $52 billion in May

New light vehicle ATP up 4% from year-ago level

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Jun 01, 2015, 09:00 ET

SANTA MONICA, Calif., June 1, 2015 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, finds that May's average transaction price (ATP) for new vehicles was likely a record high for the month as U.S. auto demand, particularly for premium and utility vehicles, remains healthy.

Incentive Spending as a Percentage of Average Transaction Price / Average Transaction Price

Amid the best auto industry and economic fundamentals in a decade, TrueCar estimates the ATP for new light vehicles was $32,452 in May, up 4 percent from a year ago, while average incentive spending per unit shrank by $10 to $2,661. The ratio of incentive spending to ATP was 8.2 percent, down from 8.3 percent a year ago. Higher transaction prices in the month generated $52 billion of revenue, up 3.1 percent compared to the same period last year.

"New vehicle sector and segment preference indicates consumers are confident about the economy and their finances," said TrueCar President John Krafcik. "Not only are these shifts to premium brands and utilities telling from an economic indicator standpoint, they signal sizable revenue gains automakers should reap this year."

TrueCar estimates premium auto sales grew at a faster rate than mass-market auto sales in the first four months of the year. Premium brand sales rose 10.6 percent from a year ago, while mass-market brand sales increased 4.8 percent compared to the same period. Sales at the highest end of the premium utility segment, vehicles priced from $75,000 or more, rose 44 percent from a year ago in the first four months of 2015.

TrueCar estimates May retail sales will grow by 2.4 percent, with the total industry Seasonally Adjusted Annual Rate (SAAR) reaching a yearly high of 17.4 million units, on pace to grow to 17.1 million this year. That's the highest volume for new light vehicle sales since 2001.

Recently revised first-quarter GDP declined by 0.7 percent. However several key economists expect this trend to reverse in the second quarter. Pending home sales in April were the highest in nine years, another indicator of a solid economy. According to the Department of Labor, unemployment remains low at 5.4 percent, the lowest since 2008.

Average Transaction Price (ATP)

Manufacturer	May 2015 Forecast	May 2014	Apr. 2015	Percent Change vs. May 2014	Percent Change vs. Apr. 2015
FCA (Chrysler, Dodge, Jeep, Ram, Fiat)	$32,723	$31,303	$32,426	4.5%	0.9%
Ford (Ford, Lincoln)	$33,988	$32,603	$34,318	4.2%	-1.0%
GM (Buick, Cadillac, Chevrolet, GMC)	$34,570	$34,246	$34,825	0.9%	-0.7%
Honda (Acura, Honda)	$27,019	$26,831	$27,395	0.7%	-1.4%
Hyundai	$23,251	$23,667	$23,611	-1.8%	-1.5%
Kia	$23,601	$23,124	$23,832	2.1%	-1.0%
Nissan (Nissan, Infiniti)	$27,434	$26,573	$27,218	3.2%	0.8%
Subaru	$27,264	$26,019	$27,030	4.8%	0.9%
Toyota (Lexus, Scion, Toyota)	$29,838	$29,537	$30,054	1.0%	-0.7%
Volkswagen (Audi, Porsche, Volkswagen)	$39,832	$39,576	$40,617	0.6%	-1.9%
Industry	$32,452	$31,196	$32,305	4.0%	0.5%

TrueCar estimates the average incentive for light vehicles in May decreased $10, or 0.4 percent, from a year ago, while decreasing $5, or 0.2 percent, from April 2015.

Incentive per Unit Spending

Manufacturer	May 2015 Forecast	May 2014	Apr. 2015	Percent Change vs. May 2014	Percent Change vs. Apr. 2015
FCA (Chrysler, Dodge, Jeep, Ram, Fiat)	$3,190	$3,210	$3,172	-0.6%	0.6%
Ford (Ford, Lincoln)	$2,836	$3,295	$2,761	-14.0%	2.7%
GM (Buick, Cadillac, Chevrolet, GMC)	$3,510	$3,217	$3,430	9.1%	2.3%
Honda (Acura, Honda)	$1,737	$1,950	$1,764	-10.9%	-1.5%
Hyundai	$2,354	$1,916	$2,254	22.9%	4.4%
Kia	$2,775	$2,337	$2,682	18.7%	3.5%
Nissan (Nissan, Infiniti)	$2,503	$2,529	$2,954	-1.1%	-15.3%
Subaru	$726	$824	$727	-11.9%	-0.1%
Toyota (Lexus, Scion, Toyota)	$1,782	$1,992	$1,771	-10.5%	0.6%
Volkswagen (Audi, Porsche, Volkswagen)	$2,931	$2,922	$2,809	0.3%	4.4%
Industry	$2,661	$2,671	$2,666	-0.4%	-0.2%

Last month's ratio of incentive to ATP for light vehicles was 8.2 percent, down 4.3 percent from May 2014 and down 0.6 percent from April 2015, based on TrueCar analysis. Ford and Subaru showed the most improvement in ATP ratio in May versus the year-earlier month.

Incentive Spending as a Percentage of ATP

Manufacturer	May 2015 Forecast	May 2014	Apr. 2015	Percent Change vs. May 2014	Percent Change vs. Apr. 2015
FCA (Chrysler, Dodge, Jeep, Ram, Fiat)	9.7%	10.3%	9.8%	-4.9%	-0.4%
Ford (Ford, Lincoln)	8.3%	10.1%	8.0%	-17.5%	3.7%
GM (Buick, Cadillac, Chevrolet, GMC)	10.2%	9.4%	9.8%	8.1%	3.1%
Honda (Acura, Honda)	6.4%	7.3%	6.4%	-11.6%	-0.2%
Hyundai	10.1%	8.1%	9.5%	25.1%	6.1%
Kia	11.8%	10.1%	11.3%	16.3%	4.5%
Nissan (Nissan, Infiniti)	9.1%	9.5%	10.9%	-4.2%	-15.9%
Subaru	2.7%	3.2%	2.7%	-15.9%	-1.0%
Toyota (Lexus, Scion, Toyota)	6.0%	6.7%	5.9%	-11.4%	1.3%
Volkswagen (Audi, Porsche, Volkswagen)	7.4%	7.4%	6.9%	-0.3%	6.4%
Industry	8.2%	8.6%	8.3%	-4.3%	-0.6%

Total Net Revenue

Manufacturer	May 2015 Forecast	May 2014	Percent Change vs. May 2014
FCA (Chrysler, Dodge, Jeep, Ram, Fiat)	$6,511,970,506	$6,121,771,195	6.4%
Ford (Ford, Lincoln)	$8,140,161,269	$8,259,839,638	-1.4%
GM (Buick, Cadillac, Chevrolet, GMC)	$10,146,332,252	$9,749,630,724	4.1%
Honda (Acura, Honda)	$3,966,420,247	$4,094,491,093	-3.1%
Hyundai	$1,588,038,667	$1,678,155,969	-5.4%
Kia	$1,446,751,450	$1,389,451,788	4.1%
Nissan (Nissan, Infiniti)	$3,580,116,795	$3,612,174,182	-0.9%
Subaru	$1,390,457,911	$1,149,259,230	21.0%
Toyota (Lexus, Scion, Toyota)	$7,077,550,136	$7,184,461,732	-1.5%
Volkswagen (Audi, Porsche, Volkswagen)	$2,035,430,896	$2,123,054,520	-4.1%
Industry	$51,751,191,770	$50,184,786,828	3.1%

About TrueCar
TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, gives consumers transparent insight into what others paid and access to guaranteed savings off MSRP from TrueCar Certified Dealers. TrueCar's network of more than 10,000 trusted Certified Dealers is committed to providing upfront pricing information and a hassle-free buying experience. TrueCar powers car-buying programs for some of the largest U.S. membership and service organizations, including AARP, American Express, AAA and USAA. Not all program features are available in all states. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to www.truecar.com. Follow us on Facebook or Twitter.

TrueCar media line: +1-844-469-8442 (US toll-free) | Email: [email protected]

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SOURCE TrueCar, Inc.