Pro Athlete Community Partners with Cameo to create PACfluence; Unlocks Brand Opportunities and New Income Streams for Professional Athletes
Partnership will allow brands to gain unprecedented access to athlete-driven campaigns at scale, while 1500+ PAC members monetize their influence, grow their personal brands, and unlock new revenue streams.
NEW YORK, Oct. 8, 2025 /PRNewswire/ -- Pro Athlete Community (PAC), the first-of-its-kind community built exclusively for pro athletes to navigate life beyond sports, a collective of more than 1,500 professional athletes, today announced a strategic partnership with Cameo, the leading digital marketplace connecting talent, fans, and brands. The two entities have come together to create PACfluence, powered by Cameo, a new platform that will enable PAC members to generate new income streams and give brands the ability to activate athletes at scale for their campaigns.
While many professional athletes wield incredible influence within their local communities and online, access to brand deals has historically been limited to only the most prominent names. This partnership changes that equation. PACfluence, powered by Cameo, will provide athletes across all levels of visibility with opportunities to grow their personal brand, monetize their influence, and participate in brand campaigns that reach consumers in authentic, impactful ways. Cameo and PAC will collaborate to create opportunities for brands and PAC members to engage in meaningful and authentic partnerships that benefit brands and athletes equally.
"For too long, thousands of pro athletes with meaningful influence have been overlooked by traditional brand deals," said Chip Paucek, Co-Founder & CEO of Pro Athlete Community. "Through our partnership with Cameo, we're democratizing access and giving our members the chance to create sustainable income through notable brand deals while building their personal brands. That's what PACfluence is all about."
For brands, this partnership offers something truly unique: the opportunity to partner with dozens—or even hundreds—of professional athletes in a single campaign. This unlocks massive reach, credibility, and authentic community engagement that is unmatched in the market.
"Cameo has always been about creating authentic connections, and our partnership with Pro Athlete Community is a natural extension of that mission," said Steven Galanis, Founder & CEO of Cameo. "I have seen with my own eyes the power of what PAC does, and how incredible this organization is. We couldn't be more excited to power PACfluence, and help athletes tap into their influence while providing brands with a scalable and authentic way to tell their story."
The collaboration also reflects Cameo's longstanding relationship with PAC. Steven Galanis, Cameo's CEO, has participated in multiple PAC events, engaging directly with members and ultimately sparking the idea for this partnership. Both organizations' commitment to supporting pro athletes during and after their competing careers underscores the mission alignment between the two organizations: empowering athletes, building stronger communities, and creating new economic opportunities.
For more information about the Cameo for Business platform, visit https://www.cameo.com/business. To become a PAC Member and gain access to PACfluence powered by Cameo and more, click here. For more information about PAC, please follow @ProAthleteCommunity on Instagram, or visit PAC on LinkedIn or proathletecommunity.com.
About Pro Athlete Community (PAC)
PAC is an exclusive network that connects the biggest talent in sports with the brightest minds in business to unlock life's next chapter. Through transformative education, elite mentorship, and connections, we empower professional athletes to not only envision their future but relentlessly pursue it with confidence, purpose, and authenticity. At PAC, we honor the grit and determination that defines our members, helping them channel their drive beyond the game to achieve greatness in every arena. We don't just prepare athletes for what's next—we elevate them to embrace their reality of being truly elite.
About Cameo
Cameo is the leading marketplace connecting fans and brands directly with tens of thousands of pop culture personalities in the form of personalized video messages, engaging fan experiences, and marketing and events partnerships. Founded in March 2017, Cameo's mission is to create the most personalized and authentic fan experiences on Earth. Cameo has fulfilled more than 10 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals, and direct fan interactions on every continent in the world. For more information, visit https://www.cameo.com/.
Press Contacts:
Ben Sosenko
[email protected]
On behalf of Pro Athlete Community
Callum Squires
[email protected]
On behalf of Pro Athlete Community
Brandon Kazimer
[email protected]
On behalf of Cameo
SOURCE Pro Athlete Community

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