Product-based sales training market size to grow by USD 2,385.09 million between 2022 and 2027; Growth driven by increased emphasis on cost-effective training methods - Technavio

NEW YORK, March 31, 2023 /PRNewswire/ -- The product-based sales training market size is expected to grow by USD 2,385.09 million at a CAGR of 7.11% from 2022 to 2027, according to the latest research report from Technavio. The market is driven by the increased emphasis on cost-effective training methods. Companies are shifting toward the use of online and blended learning to achieve cost-effectiveness and avail other benefits. Online and blended courses are inexpensive compared to classroom-based learning. These courses eliminate costs associated with traveling and relocation. Moreover, these methods establish coordination among teams that are spread across multiple locations. Many such benefits are increasing the adoption of online and blended learning courses among end-users, which is driving the growth of the market. Discover market potential and make informed business decisions based on qualitative and quantitative evidence highlighted in Technavio reports. View Sample Report 

The report on the product-based sales training market provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis. The report identifies increased emphasis on cost-effective training methods as one of the major factors driving the growth of the market.

The product-based sales training market is segmented by end-user (consumer goods, BFSI, automotive, and others), learning method (blended training, online training, and ILT), and geography (North America, South America, Europe, APAC, and Middle East and Africa).

The market will witness significant growth in the consumer goods segment during the forecast period. The consumer goods industry is evolving quickly, as many companies are constantly adapting to changes in consumer behavior and preferences. In addition, the rapidly growing consumer base and the need for efficient delivery channels are driving the growth of the segment.

APAC will account for 35% of the market growth during the forecast period. The increasing number of small and medium businesses (SMBs) and multinational corporations (MNCs) and the rising demand for cost-effective training are driving the growth of the regional market. The increase in the number of startups and local players is also fueling the growth of the product-based sales training market in APAC.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Download a Sample Report

The product-based sales training market covers the following areas:

• Product-based Sales Training Market Sizing
• Product-based Sales Training Market Forecast
• Product-based Sales Training Market Analysis

Companies Mentioned

The global product-based sales training market is fragmented, with the presence of many international and regional players that offer innovative, technologically advanced training solutions. Regional and international players equally represent the market. The market has recorded the entry of many new players contributing significantly to revenue generation. Established players are investing heavily in developing and strengthening their training offerings to ensure higher employee retention and improve brand recognition. They are also collaborating with emerging startups to gain access to new products and expand their product portfolios.

• Brainshark Inc. - The company offers product-based sales training such as sales leadership and customer service.
• CommLab India LLP - The company offers product-based sales training such as classroom and e-learning training.
• Cornerstone OnDemand Inc. - The company offers product-based sales training such as skills development and virtual training.
• Corporate Visions Inc. - The company offers product-based sales training such as remote selling and high-velocity selling.
• GMetri Inc.
• HubSpot Inc.
• Korn Ferry
• Learning Technologies Group Plc
• Meirc Training and Consulting LTD.
• RAIN Group
• Richardson Sales Performance
• Sales Training America Inc.
• SalesHood Inc.
• Sandler Systems Inc.
• Specialized Sales Systems
• The Brooks Group
• VirtualSpeech Ltd.
• Wilson Learning Worldwide Inc.
• Allen Communication Learning Services
• ASLAN Training and Development LLC

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Related Reports:

• The corporate training market in US is expected to grow by USD 1.21 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.49%. The market is segmented by product (technical courses and non-technical courses), end-user (manufacturing, healthcare, BFSI, IT, and others), method (blended learning, offline learning, and online learning), and geography (US).
• The corporate training market in Europe is expected to grow to USD 11.79 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.31%. The market is segmented by product (technical course and non-technical course) and geography (Western Europe, Nordic Countries, Southern Europe, and Central and Eastern Europe).

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Key Topics Covered:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Learning Method
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global product-based sales training market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global product-based sales training market 2017 - 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.3 Learning method Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Learning method Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Consumer goods - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Consumer goods - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Consumer goods - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Consumer goods - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Consumer goods - Year-over-year growth 2022-2027 (%)

• 6.4 BFSI - Market size and forecast 2022-2027 
• Exhibit 38: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on BFSI - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on BFSI - Year-over-year growth 2022-2027 (%)

• 6.5 Automotive - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Automotive - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Automotive - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Automotive - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Automotive - Year-over-year growth 2022-2027 (%)

• 6.6 Others - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by End-user 
• Exhibit 50: Market opportunity by End-user ($ million)

7 Market Segmentation by Learning Method

• 7.1 Market segments
• Exhibit 51: Chart on Learning Method - Market share 2022-2027 (%)
• Exhibit 52: Data Table on Learning Method - Market share 2022-2027 (%)

• 7.2 Comparison by Learning Method 
• Exhibit 53: Chart on Comparison by Learning Method
• Exhibit 54: Data Table on Comparison by Learning Method

• 7.3 Blended training - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Blended training - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Blended training - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Blended training - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Blended training - Year-over-year growth 2022-2027 (%)

• 7.4 Online training - Market size and forecast 2022-2027 
• Exhibit 59: Chart on Online training - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Online training - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Online training - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Online training - Year-over-year growth 2022-2027 (%)

• 7.5 ILT - Market size and forecast 2022-2027 
• Exhibit 63: Chart on ILT - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on ILT - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on ILT - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on ILT - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Learning Method 
• Exhibit 67: Market opportunity by Learning Method ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027 
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027 
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• Exhibit 101: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027 
• Exhibit 105: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027 
• Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Allen Communication Learning Services 
• Exhibit 120: Allen Communication Learning Services - Overview
• Exhibit 121: Allen Communication Learning Services - Product / Service
• Exhibit 122: Allen Communication Learning Services - Key offerings

• 12.4 ASLAN Training and Development LLC 
• Exhibit 123: ASLAN Training and Development LLC - Overview
• Exhibit 124: ASLAN Training and Development LLC - Product / Service
• Exhibit 125: ASLAN Training and Development LLC - Key offerings

• 12.5 Brainshark Inc.
• Exhibit 126: Brainshark Inc. - Overview
• Exhibit 127: Brainshark Inc. - Product / Service
• Exhibit 128: Brainshark Inc. - Key offerings

• 12.6 CommLab India LLP
• Exhibit 129: CommLab India LLP - Overview
• Exhibit 130: CommLab India LLP - Product / Service
• Exhibit 131: CommLab India LLP - Key offerings

• 12.7 Cornerstone OnDemand Inc. 
• Exhibit 132: Cornerstone OnDemand Inc. - Overview
• Exhibit 133: Cornerstone OnDemand Inc. - Product / Service
• Exhibit 134: Cornerstone OnDemand Inc. - Key offerings

• 12.8 Corporate Visions Inc. 
• Exhibit 135: Corporate Visions Inc. - Overview
• Exhibit 136: Corporate Visions Inc. - Product / Service
• Exhibit 137: Corporate Visions Inc. - Key offerings

• 12.9 GMetri Inc.
• Exhibit 138: GMetri Inc. - Overview
• Exhibit 139: GMetri Inc. - Product / Service
• Exhibit 140: GMetri Inc. - Key offerings

• 12.10 Korn Ferry
• Exhibit 141: Korn Ferry - Overview
• Exhibit 142: Korn Ferry - Business segments
• Exhibit 143: Korn Ferry - Key offerings
• Exhibit 144: Korn Ferry - Segment focus

• 12.11 Learning Technologies Group Plc 
• Exhibit 145: Learning Technologies Group Plc - Overview
• Exhibit 146: Learning Technologies Group Plc - Business segments
• Exhibit 147: Learning Technologies Group Plc - Key news
• Exhibit 148: Learning Technologies Group Plc - Key offerings
• Exhibit 149: Learning Technologies Group Plc - Segment focus

• 12.12 RAIN Group
• Exhibit 150: RAIN Group - Overview
• Exhibit 151: RAIN Group - Product / Service
• Exhibit 152: RAIN Group - Key offerings

• 12.13 Richardson Sales Performance 
• Exhibit 153: Richardson Sales Performance - Overview
• Exhibit 154: Richardson Sales Performance - Product / Service
• Exhibit 155: Richardson Sales Performance - Key offerings

• 12.14 Sandler Systems Inc.
• Exhibit 156: Sandler Systems Inc. - Overview
• Exhibit 157: Sandler Systems Inc. - Product / Service
• Exhibit 158: Sandler Systems Inc. - Key offerings

• 12.15 The Brooks Group
• Exhibit 159: The Brooks Group - Overview
• Exhibit 160: The Brooks Group - Product / Service
• Exhibit 161: The Brooks Group - Key offerings

• 12.16 VirtualSpeech Ltd.
• Exhibit 162: VirtualSpeech Ltd. - Overview
• Exhibit 163: VirtualSpeech Ltd. - Product / Service
• Exhibit 164: VirtualSpeech Ltd. - Key offerings

• 12.17 Wilson Learning Worldwide Inc. 
• Exhibit 165: Wilson Learning Worldwide Inc. - Overview
• Exhibit 166: Wilson Learning Worldwide Inc. - Business segments
• Exhibit 167: Wilson Learning Worldwide Inc. - Key offerings
• Exhibit 168: Wilson Learning Worldwide Inc. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

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