ProfNet Experts Available on Telehealth, Bullying

Also in This Edition: Jobs for Writers, Media Industry Blog Posts

Aug 14, 2015, 08:16 ET from ProfNet

NEW YORK, Aug. 14, 2015 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started:


  • The Conventional Approach to Bullying Doesn't Work
  • Technology and the Future of Healthcare


  • MLB Staff Writer – Outside Pitch Sports Network (NY)
  • Interactive Editor – Dallas Morning News (TX)
  • Senior Advice Editor – (CA)


  • 8 Questions to Ask Yourself When Writing Corporate Content
  • 3 Things You Need to Know Before You Write for a B2C Audience
  • Media 411: Journalism Quotes


The Conventional Approach to Bullying Doesn't Work
Micki O'Brien, M.A.
Aligned Education
"In most of today's school systems, the conventional approach is to focus on all the environmental factors that precipitate bullying. There's immense energy focused on the programmatic aspects of dealing with bullying. But this doesn't work. Often, bullying programs cause a lot of additional suffering for the bully, the bullied, and especially the parents and educators involved. Some programs are helpful, but when we instead focus on the connections between those involved, we get better results. Focusing on connections means focusing on the greatness of each person. It gives kids an opportunity to build inner strength and greatly decreases their chances of being bullied or becoming a bully. By focusing on personal connections rather than programs, kids' relationships with themselves, each other and with the adults in their lives get stronger. And it's in that sort of culture -- where thriving and personal embrace become the norm -- that issues like bullying are eradicated."
O'Brien is an established educator who specializes in engaging with marginalized communities and changing their connections made in the classroom. These marginalized communities include both bullies and the bullied. Using the Nurtured Heart Approach, among other progressive educational modalities, O'Brien helps educators and parents more closely connect with their kids, in turn reducing the risk of bullying.
Contact: Chelsea Merget,

Technology and the Future of Healthcare
Ron Emerson
Global Director of Healthcare
"Healthcare delivery is evidently shifting in light of challenges such as physician shortages and rapidly aging societies, and requires digital transformation in order to cope with the pressures placed on the industry. In recent years, it has become clear that technology holds the key to the future of healthcare."
Emerson is the global director of healthcare at Polycom, and a registered nurse and respected expert on telehealth. He is a former member of the board of Directors for the American Telemedicine Association and chair of the Industry Council. He is available to discuss a recent survey by Polycom that highlights how the industry can best integrate and utilize game-changing technological developments, to accelerate telemedicine or telehealth applications, to maximize its potential and realize new models of care delivery by 2025.
Contact: Chris Navalta,



Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board:

  • MLB Staff Writer – Outside Pitch Sports Network (NY)
  • Interactive Editor – Dallas Morning News (TX)
  • Senior Advice Editor – (CA)



Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

  • 8 QUESTIONS TO ASK YOURSELF WHEN WRITING CORPORATE CONTENT. At media companies, editorial guidelines are established at the onset so journalists waste no time breaking news stories as they come. In contrast, the editorial process for brand publishers can be much lengthier – not only are there more stakeholders involved, but every piece of content is carefully crafted to move a business objective forward. Here are eight questions that can help act as a guide for writing strategic corporate content:
  • 3 THINGS YOU NEED TO KNOW BEFORE YOU WRITE FOR A B2C AUDIENCE. According to a study posted by the Content Marketing Institute, the top three initiatives B2C marketers are working on are: converting more website visitors, creating higher-quality content, and becoming better storytellers. These goals all point to being able to write more effectively for the business-to-consumer market. Here are three ways to help you connect with consumers:
  • MEDIA 411: JOURNALISM QUOTES. In the latest Media 411 column, we take a look at some of our favorite journalism quotes:


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