Pure Leaf® Iced Tea Expands Portfolio With Super-Premium Organic Line - Pure Leaf Tea House Collection
Real Leaf-Brewed Iced Tea Brand Also Unveils New Unsweetened Flavors to Answer Consumer Demand for flavor variety with zero calories
Feb 01, 2016, 09:00 ET
PURCHASE, N.Y., Feb. 1, 2016 /PRNewswire/ -- Pure Leaf® Iced Tea, a product of The Pepsi Lipton Tea Partnership, announced today the launch of Pure Leaf Tea House Collection, a super-premium line of the finest organic tea leaves brewed with fruits and herbs, for exciting aromas and layered flavors for pure refreshment. In addition to Pure Leaf Tea House Collection, the brand is building on the popularity of its Unsweetened Iced Tea by launching two new flavors – Unsweetened Black Tea with Lemon, and Unsweetened Green Tea – giving consumers more zero-calorie options that don't sacrifice on great taste.
"Our robust tea expertise allows us to come to market with innovations that truly meet consumer demand," said Kathy Kennedy, Director of Marketing, Pure Leaf. Whether it is expanding flavors in our already popular unsweetened iced tea line, or delighting consumers with expertly crafted organic blends for Tea House Collection, our passion for realness will continue to extend to everything we do."
PURE LEAF TEA HOUSE COLLECTION BRINGS A TEA HOUSE EXPERIENCE ANYTIME WITH THE TWIST OF A CAP
An expertly crafted blend pairing nuanced notes of the world's best organic loose tea leaves with a hint of their perfect fruit or herb companion, Pure Leaf Tea House Collection is available in three unique flavors: Organic Black Tea with a hint of Sicilian Lemon & Honeysuckle, Organic Black Tea with a hint of Wild Blackberry & Sage, and Organic Green Tea with a hint of Fuji Apple & Ginger.
USDA organic and Rainforest Alliance Certified, Pure Leaf Tea House Collection is available in 14oz, signature glass bottles (90 calories a bottle made with organic cane sugar) in select markets nationwide, including Boston, New York, Philadelphia, Chicago, Minneapolis, Denver, Las Vegas, Portland, Seattle, San Francisco, Los Angeles and San Diego.
PURE LEAF TEA HOUSE COLLECTION AT MODERNISM WEEK
Pure Leaf will celebrate the launch of Pure Leaf Tea House Collection at Modernism Week, an annual 11-day event that lauds midcentury modern design, architecture, art, fashion and culture. Positioned among some of the most artfully crafted midcentury architecture in the world, Pure Leaf Tea House Collection will be available to the more than 60,000 attendees. Additionally, the brand will unveil a tea-forward collaboration with Modernism Week Show House designer Christopher Kennedy on the grounds of the Christopher Kennedy Compound. The collaboration takes the form of a modern tea house set against the backdrop of the San Jacinto Mountains, providing a space for heightening senses and elevating enjoyment—everything the Pure Leaf Tea House Collection is all about.
Modernism Week takes place in the greater Palm Springs area of California on February 11-21.
PURE LEAF REAL-BREWED UNSWEETENED ICED TEA
As consumers look for taste preferences that fit their lifestyle, Pure Leaf has expanded the current unsweetened iced tea offering to include additional flavors: Unsweetened Black Tea with Lemon, and Unsweetened Green Tea. These teas are 0 calories per bottle, and provide flavor without compromise on tea taste or calories.
To learn more about Pure Leaf Tea House Collection and the Pure Leaf Real-Brewed Unsweetened line, visit www.pureleaf.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
About Pepsi Lipton Tea Partnership
The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever's global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us
Contact:
Abra Williams
920-627-1593
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SOURCE Pure Leaf Iced Tea