Pure Leaf is Putting the Ice in National Iced Tea Day with Diamond Giveaway

Consumers invited to get extra icy with real brewed iced tea and real diamonds through national social sweeps and "Ice-d Out" vending machine in Atlanta, GA

PURCHASE, N.Y., June 6, 2023 /PRNewswire/ -- To celebrate National Iced Tea Day on June 10, Pure Leaf is serving their real brewed iced tea with a side of extra ice. This weekend, consumers have a chance to win real ice - we're talking half carat diamond earrings kind of ice - along with free real-brewed Pure Leaf Sweet Iced Tea. Like real diamonds, a sip of ice-cold, real brewed Pure Leaf Iced Tea is one of the finer things in life. Each bottle is crafted with tea leaves picked at their freshest, and robust fruit notes achieved with zero artificial flavors or additives.

Enter for Free Pure Leaf Iced Tea, Extra Side of Ice
Beginning Friday, June 9 through Saturday, June 10, a nationwide giveaway will surprise 25 winners with their very own bottle of diamond-paired Pure Leaf Sweet Iced Tea. Fans can enter by following @PureLeaf on Instagram and either:

1. Posting a photo to their Instagram Stories with Pure Leaf and using #PureLeafIcedTeaDay #GiveawayEntry or
2. Commenting on the giveaway post using #PureLeafIcedTeaDay #GiveawayEntry and tagging a friend they plan on sharing an ice-cold iced tea with on National Iced Tea Day. The post will go live at 9 AM ET on Friday, June 9, and entries will close at 11:59 PM ET on Saturday, June 10 

Pure Leaf Cools Down Hot-lanta
Those based in Atlanta, GA, the sweet tea capital of America, should prepare for unusually icy conditions in the forecast. On Saturday, Atlantans are invited to beat the heat with a visit to the Pure Leaf Iced Out vending machine at Park Tavern, located at 500 10th St NE, from 12-6pm or until supplies last. Each guest who interacts with the vending machine will receive a complimentary bottle of real brewed Pure Leaf Sweet Iced Tea, and ten lucky visitors will win an extra icy bottle that unlocks real diamond earrings, which will be sent directly to them.

"At Pure Leaf, we're thrilled there is a national holiday to celebrate all things iced tea," said Julie Raheja-Perera, General Manager, North America, Pepsi Lipton Partnership. "Our variety of real brewed, delicious, iced teas are best served up ice-cold and this weekend, we're serving them up even colder with a side of real ice - diamonds - for some lucky fans. We know our fans value the finer things in life so we couldn't think of a better way to give them what they crave than by surprising and delighting them with the iciest, most unexpected pairing this National Iced Tea Day."

For more information about Pure Leaf, please visit www.PureLeaf.com or follow @PureLeaf on Facebook, Instagram, TikTok, and YouTube.

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Media Contact
Maddie Shave | Edelman
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SOURCE Pure Leaf Iced Tea