QVC Japan Resumes Broadcast Operations

Multimedia Retailer Pledges $1.3 Million for Disaster Relief

Mar 23, 2011, 16:27 ET from QVC, Inc.

WEST CHESTER, Pa., March 23, 2011 /PRNewswire/ -- QVC, Inc., one of the world's largest multimedia retailers, today announced QVC Japan returned to its 24-hour live broadcast March 23 at 10 a.m., local time.  The company has pledged $1.3 million to support disaster relief, and has mobilized its operations globally to facilitate customer and employee donations.

"I would like to express our deepest sympathy to those people involved in the disaster," said QVC Japan CEO Chris Horobin. "Having witnessed so many people's energy, passion and bravery in response to the tragedy, I am confident that Japan will recover soon."

Globally, QVC has now pledged a total of $1.3 million, including a $100,000 donation already made to the American Red Cross in the hours following the disaster on March 11.

QVC Japan is exploring nonprofit organizations to receive these contributions to support the disaster relief efforts.    In addition, the first hour of QVC Japan programming was devoted to disaster relief, with certain proceeds generated from its sales made between 10 a.m. and 11 a.m., local time, pledged to the Japanese Red Cross.  This contribution is in addition to the $1.3 million company pledge.

QVC is also encouraging employees and customers to support the Red Cross. QVC in the United States, United Kingdom, Germany and Italy have promoted Red Cross donation efforts on air, via company websites, and through social media outreach.

"Our hearts go out to the millions of people who were impacted by the major earthquake and tsunami that struck Japan," said Mike George, QVC's president and CEO.  "As a global company, we are committed to supporting the disaster relief efforts."  

QVC Japan has headquarter offices, studios and a customer-contact center in Makuhari, Chiba and a distribution center in Sakura, Chiba.  


QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website,, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.