QVC Joins Forces With Television Academy For Behind-the-scenes Access To 69th Emmy® Awards
Content Captured from the Emmys Red Carpet to be Featured during QVC's "Red Carpet Style" Show
WEST CHESTER, Pa., Sept. 18, 2017 /PRNewswire/ -- Lights, camera, action! For the first time ever, multiplatform retailer QVC joined forces with the Television Academy to offer customers behind-the-scenes access to the 69th Emmy® Awards, featuring exclusive highlights straight from the red carpet on television's biggest night. Cameron Silver, Fashion Director of H by Halston, and McKenzie Westmore, host of Syfy's "FACE OFF" and creator of Westmore Beauty, served as QVC's correspondents on the Emmys red carpet, interviewing celebrities and getting the scoop on this year's hottest fashion trends. Content captured on the red carpet will be featured Monday, September 18 at 10PM ET/7PM PT during "Red Carpet Style," live from Los Angeles. Additional coverage from the red carpet has been featured on QVC.com, @QVC on Facebook, Twitter and Instagram using the hashtag #QtheEmmys.
"For the first time ever, we are giving customers an exclusive look at the Emmy Awards red carpet, one of Hollywood's most fashionable, star-studded events," said Doug Howe, Executive Vice President of Merchandising for QVC. "Joining forces with the Television Academy has been a tremendous opportunity that allows us to both position QVC as a major player in the world of fashion, and to highlight our ability to combine the best of retail, media and social to create the most engaging shopping experience possible."
During "Red Carpet Style," QVC Host Shawn Killinger will be joined by celebrities, stylists and social influencers dishing on Hollywood's hottest trends and how to take them from red carpet to real life with some of QVC's most popular names in fashion, accessories, beauty and jewelry. Viewers are also encouraged to visit QVC.com to enter the Red Carpet Sweepstakes for a chance to win $25,000 in celebration of the Red Carpet Style event*.
"Our association this year with QVC added a new dimension to Emmy night and extends all the excitement into the next day," said Maury McIntyre, President and COO of the Television Academy.
The 69th Emmy Awards telecasted live from the Microsoft Theater in Los Angeles, Sunday, September 17 (8:00-11:00 PM ET/5:00-8:00 PM PT) on CBS. Stephen Colbert served as host. The 69th Emmy Awards was produced by White Cherry Entertainment. Glenn Weiss and Ricky Kirshner were executive producers; Weiss was director, and Chris Licht, executive producer of "The Late Show with Stephen Colbert," was a producer.
Items featured during "Red Carpet Style" are scheduled to be available, while supplies last, beginning September 18 through QVC.com, the QVC apps or by calling 800.345.1515.
*NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. 18 years of age or older to enter. See Official Rules at QVC.com/sweepstakes.
About QVC
QVC combines the best of retail, media and social to create the most engaging shopping experience, one that exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries and counting, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect with shoppers via live dialog, engaging stories, interesting personalities and award-winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers via 15 TV channels reaching more than 360 million homes, seven websites, and 195 social pages. Visit corporate.qvc.com to learn more.
QVC is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB). Liberty's QVC Group also includes zulily, a digital retailer obsessed with bringing customers special finds every day at incredible prices. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation since October 2015. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Launched in 2010, zulily is headquartered in Seattle. Among mass merchants, the combined QVC Group (including QVC and zulily) is the #3 mobile retailer in the U.S., the #8 mobile retailer globally, and the #4 ecommerce player in North America, according to Internet Retailer. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. For more information on Liberty Interactive Corporation, visit www.libertyinteractive.com.
About the Television Academy
The Television Academy seeks to expand the horizons of television excellence. It strives to empower storytellers who shape the evolving television space through the programs, publications and events of the Academy and its Foundation. And it celebrates those who have led excellence by recording their stories and recognizing their achievements through accolades and awards, including television's most coveted prize, the Primetime Emmy Award. For more information and updates on the 69th Emmy Awards, visit Emmys.com and follow @TelevisionAcad on Twitter, Facebook, Instagram, Tumblr and YouTube.
SOURCE QVC, Inc.
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