Real Simple is First Time Inc. Magazine Brand to Launch App Simultaneously for iPad®, iPhone® and Android™

NO TIME TO COOK? IS FIRST IN SERIES OF REAL SIMPLE TIME-SAVING APPS, DESIGNED TO PROVIDE CONSUMERS WITH THEIR MOST VALUED COMMODITY - MORE TIME

HILLSHIRE FARM® SMOKED SAUSAGE IS EXCLUSIVE LAUNCH SPONSOR FOR NO TIME TO COOK?

Dec 22, 2010, 09:00 ET from Real Simple

NEW YORK, Dec. 22, 2010 /PRNewswire/ -- Real Simple, Time Inc.'s 10-year old lifestyle brand devoted to making life easier, today announced the launch of its first App, No Time to Cook? Fast, Delicious Dinners to Fit Your Busy Schedule. No Time to Cook? will be available for $4.99 and is the first in a series of time-saving Apps the brand will roll-out. Most notably, Real Simple is the first Time Inc. magazine brand to launch an App across three platforms simultaneously – the iPhone, the iPad, and the Android.

No Time to Cook? answers the age-old question, "What's for dinner?" At the end of a busy day, consumers can find delicious, easy-to-prepare recipes using several filters. No Time to Cook? allows users to select the type of food they want to start with (chicken, fish, meat, etc.); what they're in the mood for (comfort food, one-pot, low-calorie, etc.); and the amount of time they have, up to 40-minutes.  In true Real Simple fashion, the App will feature more than 850 recipes with step-by-step instructions and a timer to let them know exactly what to do when.

"More than 90% of Real Simple consumers say they don't have enough time for themselves," said Kevin White, Publisher, Real Simple. "Time is our consumers' most valued commodity, which is why we know that No Time to Cook? will resonate with busy people everywhere."

Hillshire Farm Smoked Sausage is the exclusive launch sponsor for Real Simple's No Time To Cook? In addition to ad placement on the App, Hillshire Farm Smoked Sausage also received premium placement within the Five Easy Dinners franchise on RealSimple.com, as well as three months adjacent to the popular Five Easy Dinners section in-book. The partnership was orchestrated with support from Hillshire Farm media agency Starcom USA.

"We're delighted to help connect Real Simple with Hillshire Farm Smoked Sausage for their inclusion in an app that will add real value to people's day-to-day lives," said Brenda White, SVP/Publishing Activation Director at Starcom. "Through the No Time to Cook? sponsorship, the brand is able to become a relevant part of Real Simple's food-focused experience, meeting people where they already are."

"This partnership with Real Simple is a natural fit for the Hillshire Farm Smoked Sausage, which offers quick and convenient ways for consumers to create meals that will get noticed by their families," said Tim Roush, vice president lunch and dinner, Sara Lee North American Retail.  "With consumers having increasingly busy lifestyles, they are relying heavily on their iPads and smart phones to keep organized while maximizing their time and we are pleased to be a part of this App that is providing easy and hearty go-to dinner solutions."

iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

Android is a trademark of Google Inc.  Use of this trademark is subject to Google Permissions.

About Real Simple

Real Simple launched in April 2000 and has become one of the industry's biggest success stories. Real Simple has expanded its brand promise, "Life made easier," to other platforms, including: mobile; books; licensing; and a syndicated newspaper column. RealSimple.com continues to celebrate tremendous growth and momentum since its launch. In 2010, the site averages 3MM unique visitors each month. Real Simple uses humor and understanding to provide inspiring ideas and practical solutions for everyday life and enjoys a total audience of 15 million. Real Simple is part of Time Inc., the largest magazine media company in the U.S.

SOURCE Real Simple



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