Reality Based Group Partners with Wayback Burgers to Enhance Customer Experience

AUSTIN, Texas, May 20, 2025 /PRNewswire/ -- Reality Based Group (RBG), realitybasedgroup.com , a leading tech-enabled video mystery shopping and customer experience improvement firm, has announced an exciting new partnership with a "better burger" chain, Wayback Burgers. This collaboration is aimed at staying consistent with Wayback Burgers mission to create a culture of belonging by uniting people through the love of comfort food. Together RBG and Wayback Burgers will create solutions that benefit guests and provide genuine experiences to improve their overall Customer Experience and support their strategic growth plans.

Through this strategic alliance, Wayback Burgers will benefit from RBG's proprietary video technology and in-depth mystery shopping data to refine its customer service, operational efficiency, and brand consistency. RBG will support Wayback Burgers' history marked by steady growth and a dedication to quality, while its culture centers on respect, community engagement, and a nostalgic yet fresh dining experience to enhance customer loyalty.

We're eager to hit the ground running with RBG," said Patrick Conlin, President of Jake's Franchising, LLC, the parent company of Wayback Burgers. "The insights we hope to glean from this system will be immediately used to elevate the service we're able to provide our guests and, more importantly, ensure it's consistent no matter which restaurant they visit."

"Wayback Burgers has built a legacy on serving crave-worthy burgers and creating unforgettable guest experiences," said Josh Stern, CEO of Reality Based Group. With our tech-driven video mystery shopping solution, https://www.realitybasedgroup.com/products/gamefilm/, we're excited to help them take their customer experience to the next level. This partnership is all about ensuring that every visit to Wayback Burgers is as exceptional as their menu."

This partnership reflects both companies' commitment to keeping customers at the core of everything they do while consistently focusing on the brand mission.  https://www.realitybasedgroup.com/rbg-tv/

About Reality Based Group

Reality Based Group (RBG) is a leader in tech-enabled video mystery shopping, providing businesses with powerful insights to enhance customer satisfaction and drive operational success. With advanced tools and expert analysis, RBG helps companies deliver exceptional service and build stronger relationships with their customers. https://www.realitybasedgroup.com/about/

About Wayback Burgers

Wayback Burgers, established in 1991 in Newark, Delaware, is an American fast-casual restaurant chain renowned for its hand-made burgers, hand-dipped milkshakes, and a variety of The menu features a selection of signature burgers, including the "Wayback Classic" and the "Cheeeesy Burger," alongside options like chicken sandwiches, hot dogs, salads, and a variety of sides such as fries and onion rings. Wayback Burgers has experienced significant growth in the United States and internationally.  The company emphasizes community involvement, offering fundraising opportunities and supporting local causes.

CONTACT: Monique Sadick, [email protected] 

SOURCE Reality Based Group