Reality Based Group Signs Crunch Fitness as a New Partner to Deliver Nationwide Mystery Shops and Post-Construction Audits

AUSTIN, Texas, Aug. 14, 2025 /PRNewswire/ -- Reality Based Group (RBG), realitybasedgroup.com, a leader in customer experience and performance measurement, is proud to announce Crunch Fitness as its newest partner, launching and successfully completing the first round of mystery shops for all U.S. Crunch Fitness clubs. This milestone reflects a shared commitment to delivering consistent brand standards and high-quality member experiences across Crunch's rapidly expanding footprint.

"We could not be more excited to partner with Crunch Fitness," said Josh Stern, CEO of Reality Based Group. "Not only is the Crunch team 'all in' on CX improvement, but they are also true partners, allowing our team to solve problems and deliver value in areas beyond our traditional programs. It's really cool to innovate together."

Building on the success of this initial phase of the Mystery Shopping Program, RBG will launch Phase 2 with a new initiative: a Post-Construction Audit. This program will focus on locations that have been open for 30 days or more, assessing alignment with design plans, overall brand standards, and layout functionality.

Unlike traditional mystery shops, the Post-Construction Audit serves as a quality control and observational tool that provides detailed documentation of how new construction elements impact the member experience and functionality within the club environment.

This integrated approach to performance measurement strengthens the relationship between franchise owners, contractors, and Crunch corporate under a shared vision, reinforcing brand trust and operational alignment.

About Reality Based Group Reality Based Group (RBG) is a leader in tech-enabled video mystery shopping, providing businesses with powerful insights to enhance customer satisfaction and drive operational success. With advanced tools and expert analysis, RBG helps companies deliver exceptional service and build stronger relationships with their customers. https://www.realitybasedgroup.com/about/

CONTACT: Monique Sadick, [email protected] 

SOURCE Reality Based Group