Realtor.com® Unveils Profile Management with SocialBios

SAN JOSE, Calif., Nov. 8, 2013 /PRNewswire/ -- Realtor.com®, the leader in online real estate operated by Move, Inc. (NASDAQ: MOVE), today announced the expansion of its online REALTOR® profiles, now officially powered by SocialBios, the profile management platform that connects agents with consumers. REALTORS® have access to a host of new SocialBios features, including imported recommendations from LinkedIn® and RealSatisfied.

SocialBios provides a single management tool for agents to develop and maintain their online presence, including personal information, photos, certifications and designations, status updates from multiple social networks and recommendations. The platform also provides powerful widgets for aggregating and sharing content on agents' or brokers' managed websites. While SocialBios has not yet been formally introduced in most markets, adoption during the development phase has grown organically to more than 34,000 agent profiles to date.

SocialBios also fosters deeper engagement between agents and potential clients by surfacing the social connections that exist between an agent and a client on networks like Facebook, Twitter, Foursquare and LinkedIn®.   

"The current state of profile content presents a significant opportunity to simplify management for agents while leveraging this information to attract and retain great clients. We can do so much better," said Ernie Graham, founder of SocialBios and head of Move's social product and development team since its acquisition of SocialBios in 2011. "Relationships are formed in a variety of ways – shared connections and interests are a large piece of it, but personal recommendations also play a significant role. We've had more than 17,000 recommendations come in without any formal launch, operating only in small test markets.  It's a more holistic, humanistic approach to connections that happen to start online, and we're just beginning to introduce the applications that take advantage of these insights."

SocialBios has been upgraded to allow agents to manage all of their public profile content on realtor.com®.  Additional new enhancements include:

• Ability to import recommendations from LinkedIn, tapping into one of the most respected professional connection platforms
• Vine™ video support
• Responsive design that enables agents to easily manage their profiles from a mobile device
• Connections with Multiple Listing Services (MLS) and National Association of REALTORS® (NAR) pull information automatically into profiles
• SocialBios API for advanced third-party integration
• New Match history feature that allows agents to see who has viewed their profile, with links to the visitors' social profile pages

"At realtor.com® we have always believed that professionals are at the heart of the transaction, and have excelled at providing REALTORS® with the most innovative tools and services to manage their brand and reputation," said Scott Boecker, chief product officer for Move, Inc. "Incorporating SocialBios helps further empower REALTORS® to reach the best audience and present the best content through social tools. Yet just as significantly, the integration of SocialBios comes with an important new step for consumers on realtor.com® - using the social graph to discover the right agent. Not just any agent, but exactly the right agent for them."

REALTORS® can claim or update their free profile on realtor.com® by visiting http://www.socialbios.com. For additional information, visit www.realtor.com/advice/profile-management-simplified/ 

ABOUT realtor.com^®

Operated by Move, Inc., (NASDAQ: MOVE), realtor.com^® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS^®, realtor.com^® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS^®. Whether through desktop, mobile, or tablet versions, realtor.com^® is where home happens.

ABOUT Move, Inc.

Move, Inc. (NASDAQ:MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®, TigerLead®; Top Producer® Systems and FiveStreet, Inc. Move, Inc. is based in San Jose, Calif.

Forward-Looking Statements

This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

SOURCE realtor.com