Rebag Releases Its Sixth Annual Clair Report: A Comprehensive Luxury Appraisal Index for Resale

The authoritative luxury resale index reveals brand value shifts, investment opportunities, and emerging trends for 2025

NEW YORK, Dec. 10, 2025 /PRNewswire/ -- Rebag, the leading luxury resale platform, has unveiled the sixth edition of its Clair Report. Leveraging the power of Clair, its proprietary Comprehensive Luxury Appraisal Index for Resale, Rebag's 2025 Clair Report analyzes millions of data points across the primary and secondary markets to reveal the brands, styles, and investment opportunities shaping the luxury landscape.

"Global tariff shifts and evolving consumer behaviors have made 2025 a defining year for luxury resale," said Charles Gorra, CEO and Founder of Rebag. "Higher primary prices pushed more consumers to the secondary market, reaffirming its stability. The 2025 Clair Report highlights the brands demonstrating lasting long-term value."

Key Insights from the Clair Report:

• Global tariff shifts in 2025 raised primary market prices across handbags, watches, and fine jewelry, reinforcing the resale market's position as a stable, investment-driven channel for access and value.
• Hermès reclaimed the top position, reaching an average 138% value retention—a 38% year-over-year increase—and setting the benchmark for enduring desirability. A decade-long analysis of Birkin data shows resale values have surged 92% since 2015, far outpacing Hermès' own retail price growth of 43%.
• Goyard followed Hermès closely with 132% retention, up 28% from 2024.
• The Row entered the "unicorn" category for the first time with 97% retention, while Miu Miu climbed to 104% average retention.
• Van Cleef & Arpels extended its lead in fine jewelry, with 112% retention led by the Sweet Alhambra collection.
• Rolex remained steady at 104%, with standout models like the Submariner Hulk reaching 244% of their original retail price. Cartier advanced to 87%, solidifying its position as one of the most dependable luxury investments.
• Louis Vuitton x Takashi Murakami's return boosted search demand and pushed top styles above 130% resale value.
• Renewed interest in Balenciaga's Le City, Celine's Phantom, and Chloé's Paddington reflects appetite for early-2000s icons.

2025 Notable Finds

• The Value of Hermès
  • Hermès led the handbag category in 2025, with the Kelly Mini II reaching 282%, the Sellier Birkin 183%, and the Constance 137%. Other core styles exceeded 110% retention. Stricter quota limits tightened supply, pushing premiums higher. Birkin resale values have more than doubled retail price growth over the past decade.
  • Top Performers Include
    • Kelly Mini II Bag: 282%
    • Birkin Sellier Bag: 183%
    • Constance Bag: 137%
• Jewelry as a Safe Haven
  • As tariffs pushed up the cost of gold and other precious materials, fine jewelry solidified its position as a dependable investment category. Van Cleef & Arpels and Cartier led resale performance, with enduring icons like the Sweet Alhambra and Love collections continuing to perform.
  • Top Performers Include
    • Van Cleef & Arpels Sweet Alhambra Pendant Necklace – 128%
    • Van Cleef & Arpels Sweet Alhambra Butterfly Bracelet – 123%
    • Cartier Trinity On Cord Bracelet – 112%
• The Nostalgia Boom
  • The Louis Vuitton x Murakami reissue reignited fascination with the house's multicolor monogram collection, while Balenciaga's Le City (+986% search growth) and Chloé's Paddington (+76%) resonated with collectors rediscovering early-2000s icons.
  • Top Performers Include
    • Louis Vuitton x Murakami High Rise Bum Bag – 142%
    • Louis Vuitton x Murakami Pochette Accessoires Nm – 130%
    • Louis Vuitton x Murakami Speedy Bandouliere Nm Bag – 123%
• Biggest Brands of 2025
  • Hermès – 138% retention (+38% increase from 2024)
  • Goyard – 132% retention (+28% increase from 2024)
  • The Row – 97% retention (+24% increase from 2024)
• Most Searched Bag Styles
  • Hermès Birkin
  • Fendi Baguette
  • Chanel Classic Flap
• The Value of Watches & Jewelry
  • Van Cleef & Arpels – 112% retention (+9% increase from 2024)
  • Rolex – 104% retention (+4% increase from 2024)
  • Cartier – 87% retention (+4% increase from 2024)

Rebag's 2025 Clair Report contains research and data from Clair, Rebag's proprietary appraisal index that uses factors including retail price and demand to determine item pricing for cash or credit. The report reflects data from the trailing 12 months to identify the biggest movers in the luxury resale market.

For more information, and to access the Clair Report, visit rebag.com/clairreport

Press Contact:
FACTORY PR
[email protected]
212.941.9394

About Rebag:
Founded by Charles Gorra in 2014, Rebag is a leader in luxury resale. With the launch of Consignment in 2023 and the Rebag⁺ membership program in 2024, Rebag offers a transparent and flexible way to buy and sell. Powered by proprietary technology and millions of data points, Rebag provides upfront pricing and payment. A digitally native company, Rebag also operates stores in New York, Los Angeles, Florida, and Nevada, and is available at select Bloomingdale's locations. Rebag has been recognized by Fast Company and featured in The New York Times, Vogue, and more. For more information, visit www.rebag.com.

SOURCE Rebag