Red Vines® Celebrates National Licorice Day with a New Website & $5000 Sweepstakes

BEND, Ore., April 3, 2012 /PRNewswire/ -- National Licorice Day is April 12, and Red Vines® Twists, the West's #1 selling non-chocolate confection, will celebrate with the launch of an engaging new website and an online sweepstakes with Red Vines® Movie Prize Packs and a Grand Prize of $5000.

The redesigned Red Vines® website features an entertaining collection of videos, podcasts and images from Team Red Vines™, including skateboarding superstar Andy MacDonald, Red Vines® TV segments, licorice portraits of Hollywood icons, and hilarious parodies from the viral video sensation "Team StarKid," such as the legendary "A Very Potter Musical" and the "Tasty Test" series. The site also includes links to Red Vines® contests and promotions, a blog with the latest Red Vines® news and events, a handy Store Locator, and a pictorial history of nearly 100 years of Red Vines® products and packages.

For customers and fans on the move, all of the content is accessible through their tablets, smart phones and other mobile devices. According to Michael Kelly, Consumer Communications Manager for the American Licorice Company, "Red Vines® is about fun and sharing, so we made sure our customers and fans could access all of our fun content and share it with their friends wherever and whenever they want."

As well as being one of the most popular treats at work, at home, in school and on the go, Red Vines® has been a quintessential favorite for generations of moviegoers. To honor this tradition, Red Vines® National Licorice Day Sweepstakes will give away 100 Red Vines® Movie Prize Packs that each include 2 movie passes and an assortment of Red Vines® Twists and Original Super Ropes® to enjoy and share, with one lucky winner receiving a $5000 Grand Prize. How to Enter and Official Rules can be found on the Red Vines® website.

Red Vines® is available at stores across the nation and online at www.candycabinet.com.

About the American Licorice Company

An industry leader in the manufacturing and marketing of candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Sour Punch®, Natural Vines®, Snaps®, and Super Ropes® candy. Additional information is available online at www.americanlicorice.com.

SOURCE American Licorice Company