Red Vines® Kicks Off 3rd Annual "Pass the Jar® & Score Big™" Sweepstakes

BEND, Ore., Nov. 8, 2011 /PRNewswire/ -- This football season, the American Licorice Company, makers of Red Vines®, is giving fans a reason to celebrate with its 3rd Annual Pass the Jar® & Score Big™ Sweepstakes.  Every day until February 6, 2012, Daily Instant Winners will receive Red Vines Fun Packs, and the Grand Prize winner will be awarded a $5000 VISA Gift Card to host an Ultimate Touchdown Party for football's biggest game of the year.

"Eating Red Vines licorice is a time-honored tradition that gets passed down from generation to generation," said Michael Kelly, Consumer Communications Manager for the American Licorice Company.  "Our giant Red Vines jars are an excellent way to share good times with family and friends while watching the big game."

Football fans and licorice lovers can enter online at the Pass the Jar & Score Big Sweepstakes website and through the Red Vines Facebook page.  One entry per person per day is allowed, and chances of winning can be increased by referring friends through the sweepstakes website.  This year's Pass the Jar & Score Big Sweepstakes can be accessed using smart phones and mobile devices including the iPhone and iPad.  Official rules for the Pass the Jar & Score Big Sweepstakes are available on the contest's website.

Daily Instant Winners will receive Red Vines Fun Packs that include a 4-lb. jar of Red Vines Original Red Twists, two 5-oz. packs of Grape Vines®, and a Red Vines T-Shirt and Water Bottle.  On February 7, 2012, the Grand Prize Winner will be drawn to receive a $5000 VISA Gift card to host their own Ultimate Touchdown Party.

Red Vines twists are fat-free and preservative-free.  The distinctive 4 and 5.5 pound jars are available in grocery stores and other retailers across the country, as well as through the Red Vines Facebook candy store and at CandyCabinet.com.

About American Licorice Company
An industry leader in manufacturing and marketing candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry.  Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Sour Punch®, Natural Vines®, Snaps®, Super Ropes®, and Extinguisher® candy.  Additional information is available online at www.americanlicorice.com.

SOURCE American Licorice Company