Reese's Brand Launches Ultimate Peanut Butter Lovers Cups, No Chocolate Necessary

HERSHEY, Pa., March 1, 2021 /PRNewswire/ -- Brace yourselves, peanut butter fans. National Peanut Butter Lovers Day is coming, and the Reese's brand is going all in to launch new Reese's Ultimate Peanut Butter Lovers Cups for a limited time only. And better yet, Reese's is also bringing back the fan-favorite product Reese's Peanut Butter Lovers Cups for a double dose of peanut butter-flavored candy excitement.

The new Reese's Ultimate Peanut Butter Lovers Cups are awe-inspiring, jaw-dropping and eye-popping. For the first time ever, in its more than 90-year history, the Reese's brand is releasing the most extreme, peanut buttery version of its iconic Peanut Butter Cups and removing the chocolate! Yes, that's right, we said no chocolate. Stuffed with the same beloved, Reese's peanut butter inside and a 100% peanut butter candy-flavored shell on the outside, you've never seen a Reese's Cup like this before.

The Reese's brand heard our fans raving about Reese's Peanut Butter Lovers during limited runs in 2019 and 2020, and consumers like Karey B. have been clamoring to keep it on shelves ever since:

"Peanut Butter Lovers is the best!!! Please keep these around. I will cry if they ever leave the shelves."

Dry your tears, Karey B.! Now Reese's Ultimate Peanut Butter Lovers Cups turn the flavor meter up to the max to give you even more of what you love – Reese's peanut buttery goodness wrapped in… yep, you guessed it… more peanut butter candy flavor.

"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about," said Margo McIlvaine, Reese's Brand Manager. "The frenzy that comes with changing an icon like the Reese's Cup is real – but you can still enjoy the classic plus get more peanut butter flavor with a new option that's every peanut butter lover's dream!"

Reese's Ultimate Peanut Butter Lovers Cups will be rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide beginning in early April 2021 for a limited time. 

And if you think it can't get any better, you're wrong. The Reese's brand has a few more tricks up its sleeve in the upcoming weeks so if you're a peanut butter lover, be on high alert...

*Pricing is at the sole discretion of the retailer, SRPs are based off historical data averages at a total class of trade level.

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About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive $8 billion in annual revenues, including such iconic brand names as Hershey's^®, Reese's^®, Kit Kat^®, Jolly Rancher^®, Ice Breakers^®, SkinnyPop^®, and Pirate's Booty^®.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably.  Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit www.thehersheycompany.com or https://www.thehersheycompany.com/en_us/media/news-releases.html 

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SOURCE The Hershey Company