Kuechly, the former Carolina linebacker and 2013 Defensive Player of the Year, made an indelible mark on the league with his unmatched football IQ, sideline-to-sideline dominance, and leadership. A future Hall of Famer who anchored one of the most feared defenses of the past decade, Kuechly now dedicates his time to analysis, mentoring the next generation, and pushing the boundaries of what performance off the field can look like.
"I've always believed that success comes down to how you prepare — your discipline, your mindset, and what you put into your body," said Kuechly. "REIGN gets that. It's clean fuel with a purpose. I'm proud to represent a brand that performs like I do."
Joining Kuechly is Nick Chubb, the Houston star and one of the most respected running backs in the game today. Known for his explosive bursts, weight room intensity, and humble leadership, Chubb has earned a reputation as the pro football's ultimate workhorse — and one of its most admired athletes. With multiple 1,000+ yard seasons and Pro Bowl appearances under his belt, Chubb is the embodiment of the REIGN mentality: calm, focused, and fiercely competitive.
"Everything I do is about staying locked in — my training, my mindset, how I recover, what I drink," said Chubb. "REIGN helps fuel that process. It's clean, powerful, and helps me stay dialed when it counts."
"REIGN is all about elevating those who bring it every day, and we couldn't be more excited to have Luke and Nick join the roster," added Tim Ryder, General Manager at REIGN Total Body Fuel. "Both of these athletes are known for their discipline, consistency, and next-level performance — the same attributes we build into every can of REIGN."
Formulated with 300mg of natural caffeine, zero sugar, branched-chain amino acids (BCAAs), CoQ10, and electrolytes, REIGN Total Body Fuel is engineered for those who demand more of themselves — and their fuel.
Whether you're hitting the gym, chasing greatness on the field, or grinding through your daily mission, REIGN is your partner in performance.
About REIGN Total Body Fuel™
Blended with 300mg of Natural Caffeine, BCAAs, CoQ10 & electrolytes, REIGN Total Body Fuel is designed for your active lifestyle. Offering zero sugar and zero artificial flavors & colors, REIGN Total Body Fuel is the ultimate fitness-focused beverage to support your performance needs. Available in nine amazing flavors: Orange Dreamsicle, White Gummy Bear, REIGNbow Sherbet, Cherry Limeade, Melon Mania, Razzle Berry, Sour Gummy Worm, Tropical Storm and all-new White Haze. Visit your local retailer to try one today and make sure to follow on Instagram @REIGNbodyfuel. REIGN Total Body Fuel™ is available in the US, Canada, Caribbean, Brazil, Chile, UK, and a number of European countries; ingredients and flavors featured in the above description vary for countries outside of the US. More information is available at Reignbodyfuel.com. Follow us on Instagram: @Reignbodyfuel.
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