Resbiotic Expands Global Footprint with Strategic Distribution Agreement in Mexico

BIRMINGHAM, Ala., Jan. 29, 2025 /PRNewswire/ -- Resbiotic Nutrition Inc. ("resbiotic" or "res"), a leading provider of physician-formulated and science-backed dietary supplements, has announced a strategic distribution agreement with Grupo Columbia S.A. de C.V., a pioneer in probiotic supplements and innovative pharmaceuticals in Mexico. The first offering under the agreement, resB^® Lung Support Probiotic, will be commercialized across Mexico through Laboratorios Columbia. resB was developed by Dr. C. Vivek Lal to improve respiratory structure and function, support gut health and better sleep. Dr. Lal is the Director of Clinical Innovation, Director of Pulmonary Microbiome & Innovation Labs at the University of Alabama at Birmingham and the founder of Resbiotic Nutrition, Alveolus Bio Inc., and Able Biolabs based in Birmingham, AL and Boston, MA.

This partnership marks a significant milestone for resbiotic, aligning with its mission to bring science-backed, efficacious dietary supplements to consumers worldwide. Laboratorios Columbia, known for its domestic leadership position in probiotic formulations targeting specific health benefits, as well as a robust salesforce network and medical marketing team, will ensure res formulas reach a broader audience across the Mexican market.

"Building on resbiotic's remarkable brand growth in North America, expanding into Mexico and other major international markets through strategic co-branding partnerships marks an exciting milestone in our global growth and distribution strategy," said Dr. C. Vivek Lal, Founder of resbiotic. "With Laboratorios Columbia's expertise and leadership position in the region, we are confident that resB^® Lung Support and future resbiotic formulations will resonate with consumers seeking effective, targeted microbiome solutions for chronic conditions."

The resbiotic dietary supplement line, renowned for its unique blend of science and innovation, is designed to promote overall health by supporting a balanced microbiome across the 'Gut-X Axis'.  This term, the 'Gut-X Axis', was coined to explain how the gut communicates with other bodily systems to modulate targeted biological pathways and deliver health benefits. The collaboration with Laboratorios Columbia will make these cutting-edge formulas more accessible to health-conscious individuals throughout Mexico.

Carlos Quintanilla, Vice President of New Business Development of Laboratorios Columbia added, "We are thrilled to partner with Dr. Lal and resbiotic to bring resB^® Lung Support, and soon other res formulations, to our valued community. The demand for high-quality, scientifically validated supplements is growing fast in Mexico, and resbiotic's expert and science-backed formulas are a perfect fit for our growing portfolio of biotic-based products."

The definitive agreement is effective immediately, with product availability expected in key Mexican markets by May 2025.

For more information about Resbiotic Nutrition Inc. and its product offerings, visit www.resbiotic.com.
For more information about Grupo Columbia and its product offerings, visit www.gcolumbia.com.

About Resbiotic Nutrition, Inc. ("resbiotic" or "res")
Resbiotic was founded in 2021 to bring physician-formulated dietary supplements to global consumers, harnessing the power of prebiotics, probiotics, postbiotics, and bioactive botanicals to conquer chronic struggles and promote proactive wellness. Its flagship microbiome formulas are developed with rigorous scientific research to deliver health benefits across various body systems via the Gut-X Axis.

About Laboratorios Columbia S.A. de C.V.
Laboratorios Columbia was founded in 1951 and is a leading company in healthcare, committed to shaping the future through next-generation pharmaceutical products and services in Mexico. Laboratorios Columbia is a proud leader in Probiotics by pioneering new frontiers in gut health solutions, Natural Food Supplements by harnessing the power of nature to promote optimal well-being, and Pharmaceuticals by developing life-changing medications at the forefront of medical progress.

Media Contact:
Brittany Zenner
Senior Director, Marketing, Resbiotic Nutrition, Inc.
[email protected] 

SOURCE Resbiotic Nutrition, Inc.