RoC® Skincare, Pioneer of the Gold Standard in Anti-Aging, Honors Women for Their Gold Standards in Filmmaking

SKILLMAN, N.J., Oct. 7 /PRNewswire/ -- RoC® Skincare, pioneer of retinol, the "Gold Standard" in anti-aging, has joined forces with the celebrated Hamptons International Film Festival for a third year in a row to honor women for reaching gold-standards of excellence in filmmaking.  As a brand renowned for leadership in skincare, the RoC® Brand is proud to recognize the achievements of female filmmakers and honor a candidate who parallels the same esteemed ideals in her own field.  With a flood of entrants to this year's festival, RoC® skincare is pleased to announce the $5000 endowment for the "Gold Standard Award for Female Feature Director" will go to Marilyn Agrelo, for her narrative feature-film debut, An Invisible Sign.

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(Photo:  http://www.newscom.com/cgi-bin/prnh/20101007/NY78235LOGO )

RoC® Skincare, a Brand that encourages and enables women to go from invisible to invincible through offering the highest quality of anti-aging products, anchors this gold-standard promise by paying homage to distinguished female filmmakers.  Nisha Thomas Dearborn, RoC® Skincare Brand Manager said, "We are thrilled to partner with the Hamptons International Film Festival to bestow Marilyn Agrelo with the 'Gold Standard Award for Feature Female Director' and help subsidize her next project.  Marilyn's experience in the industry is inspiring and her fearlessness foray into new film categories is admirable.  She is an example to women everywhere striving to meet their own personal gold standards in excellence."

Best known for directing one of the highest grossing documentaries of all time, "Mad Hot Ballroom," Agrelo now brings author Aimee Bender's popular novel An Invisible Sign to the big screen.  Jessica Alba headlines the feature film adaptation centered around Mona Gray, a woman who when faced with a family crisis is presented an unlikely solution: mathematics.  The storyline follows her as she teaches young students the subject, and in turn learns from them.  

Agrelo, a veteran in filmmaking with more than 15 years of experience, was ecstatic that her work and the film resonated with audiences, noting, "This story encompasses the inner strength of women, the importance of having an outlet of expression, and the resounding theme that by helping others you can help yourself.  As a woman who uses filmmaking as my outlet, I am honored to be recognized by RoC® Skincare and the Hamptons International Film Festival with an award that promotes the accomplishments of women directors and supports the funding of our art."  

Bridging the theme of the "gold standard" from screen to skincare, the RoC® Brand continues to deliver on its promise to bring women premium anti-aging products such as the RoC® RETINOL CORREXION® Deep Wrinkle Night Cream and Daily Moisturizer with SPF 15. For the presentation of the "Gold Standard Award for Female Feature Director," join RoC® Skincare on Thursday, October 7th in East Hampton, New York.  Kicking off the Hamptons International Film Festival, the premier screening will take place at 1:30 p.m. at the United Artists Cinema.  Following the screening, guests are invited to an exclusive Women in Film Reception sponsored by the RoC® Brand and Vogue.  

About the Hamptons International Film Festival

The Hamptons International Film Festival was founded to celebrate the Independent film - long, short, fiction and documentary - and to introduce a unique, varied spectrum of international films and filmmakers to the public. The Festival is committed to exhibiting films that express fresh voices and differing global perspectives, with the hope that these programs will enlighten audiences, provide invaluable exposure for filmmakers and present inspired entertainment for all. The Hamptons International Festival headquarters are located at the beautiful c/o The Maidstone Hotel on Main Street in East Hampton. For more information about the 2010 Festival, and to become a member, please visit our website at www.hamptonsfilmfest.org.

About New York Women in Film & Television

New York Women in Film & Television (NYWIFT) is a nonprofit membership organization for professional women in film, television and new media. A champion of women's rights, achievements and points of view in the film and television industry, NYWIFT is an educational forum for media professionals, and a network for the exchange of information and resources.  NYWIFT brings together more than 2,000 professionals including EMMY and Academy Award® winners, who work in all areas of the entertainment industry — above and below the line. It is part of a network of 40 international women in film chapters, representing more than 10,000 members worldwide. 

About RoC® Skincare

RoC® Skincare has been a leading French skincare brand for over 50 years, devoted to developing anti-aging products that guarantee visible and lasting results for healthier, younger-looking skin. Strong partnerships with dermatologists have contributed to the Brand's expertise in understanding skincare and developing clinically proven products, which are highly effective, yet suitable for all skin types. Visit www.rocskincare.com for more information.

SOURCE RoC Skincare