Royal Canin Announces Partnership with Raising the Perfect Pet, Collaboration with Martha Stewart

As the exclusive pet food sponsor, Royal Canin will provide pet owners with important knowledge and resources to support their pets' overall health

ST. CHARLES, Mo., May 19, 2025 /PRNewswire/ -- Royal Canin, a global leader in pet health nutrition and one of the billion-dollar brands of Mars, Incorporated, has announced a sponsorship with Raising the Perfect Pet, a new pet care endeavor. Pet owners face an overwhelming number of choices when it comes to caring for their pets, including pet nutrition and veterinary health. Raising the Perfect Pet aims to simplify that process by offering trusted, expert-backed insights to help pet owners provide the highest level of care to support their pets' health, happiness and well-being.

Founded by Ari Katz, AKC Breeder of Merit and founder of AK Labradors, in collaboration with long-time animal lover Martha Stewart, Raising the Perfect Pet stems from a passion for excellence in animal care. World-renowned entrepreneur, lifestyle authority and bestselling author, Martha brings extensive experience in elevating the everyday, including selecting nutritious diets developed by veterinarians for her four dogs: two Chow Chows, Empress Qin and Emperor Han, and her two French Bulldogs, Crème Brûlée and Luna Moona.

"Being a responsible pet owner to my pets at home is more than just loving them— it's doing what's best for them at every stage of life," said Martha Stewart. "Raising the Perfect Pet has partnered with Royal Canin to provide pet owners with useful resources to raise their pets, thanks to its thoughtfully curated, science-driven nutrition. Royal Canin diets aren't just about formulas, but research-backed, tailored nutrition designed for what cats and dogs need rather than following the latest trends."

Together with Royal Canin, the sponsorship is grounded in shared values: putting pets first and equipping pet owners with the right tools and knowledge, including responsible pet ownership, training, proper nutrition at every life stage and health need.

Founded by a veterinarian in 1968, Royal Canin has consistently been a leader in pet health. For more than 55 years, it has dedicated its scientific expertise to enhancing the health and well-being of pets, focusing on:

• Breed-Specific Diets: Royal Canin recognizes every pet is unique, which means their nutritional needs are as well. It researches breed-specific traits and combines scientific and nutritional research from its network of experts to create precise nutrition for dogs, based on its breed. For example, a Labrador Retriever's unique donut-shaped kibble is specially designed to help a fast eater slow down and actually chew.
• Start of Life: Royal Canin's puppy formulas are tailored to meet the specific developmental needs of puppies and help them grow into strong, healthy dogs. A puppy's food should be more energy-dense to fuel their rapid growth and have the right balance of calcium and phosphorus for healthy bone development.
• Supplements and Probiotics: Royal Canin's new line of supplements and probiotics are formulated with proven ingredients supported by scientific studies that empower pet owners to further individualize their pet's health. They're a natural add on to Royal Canin's already nutritionally balanced diets. The probiotic powders for cats and dogs were specifically designed to promote a strong immune system and digestive health, and the soft chew supplements for puppies and dogs were developed to target the most common sensitivities such as joint, digestion, and skin and coat.

"Just like Raising the Perfect Pet, Royal Canin recognizes the deep love and commitment pet owners have for their pets, and everything we do is driven by our passion for advancing the overall health and wellbeing of cats and dogs," said Dr. Brent Mayabb, global chief medical officer for Royal Canin. "Our approach goes beyond nutrition – we collaborate with leading scientific, veterinary and behavioral experts to address all aspects of pet wellness. We're proud to support Raising the Perfect Pet's vision by providing expert-driven, science-based guidance so pet owners can feel more confident in every aspect of their pets' care."

Whether you're a first-time pet owner or an experienced animal enthusiast, visit Raising the Perfect Pet at raisingtheperfectpet.com and follow along on Instagram. To learn more about Royal Canin's tailored nutrition and new line of supplements and probiotics, visit royalcanin.com.

About ROYAL CANIN®:

ROYAL CANIN® is part of the Royal Canin Division in the Mars, Incorporated group, and a global leader in Health Through Nutrition for cats and dogs fulfilling its Purpose: A BETTER WORLD FOR PETS. Founded in 1968 by French veterinarian, Dr. Jean Cathary, ROYAL CANIN® designs precise, science-based nutrition for cats and dogs available at pet specialty retailers and veterinary practices worldwide.

Over the years, ROYAL CANIN® has pushed the limits of nutrition and knowledge in partnership with pet professionals, including breeders and veterinarians. Its unique business approach puts the nutritional requirements of cats and dogs at the heart of innovation. Pet's age, lifestyle, size, breed, and sensitivities are studied through science and observation to produce diets that meet their specific needs.

ROYAL CANIN® generates value not only for pets, but also for people and the planet. This means being mutually beneficial to the ecosystem, empowering Associates, building enduring relationships with stakeholders, and always thinking about how to ensure a viable future for generations to come.

To learn more about ROYAL CANIN®, visit www.royalcanin.com

About Raising the Perfect Pet

Raising The Perfect Pet is a thoughtful and pragmatic pet care brand founded by Ari Katz, with collaborator Martha Stewart. The company is grounded in the belief that every animal deserves the best possible care, attention and environment to thrive — not to meet a standard of "perfection," but to become the most perfect version of itself within its unique home.

At its heart, Raising The Perfect Pet is about cultivating meaningful relationships between pets and their owners. It helps people design nurturing environments and routines that support their animals' health, happiness, and individual personalities.

Through an active Instagram blog, video content and interactive community engagement, Raising the Perfect Pet offers advice on common pet concerns, answers questions from followers and spotlights trusted products. 

Whether you're a first-time pet owner or a seasoned animal lover, Raising The Perfect Pet serves as a guide through every step of the ownership and husbandry journey. Learn more at www.raisingtheperfectpet.com

SOURCE Royal Canin