Rum Leader Shakes Up The Super-Premium Segment With The Launch Of BACARDI® Gran Reserva Maestro de Ron

CORAL GABLES, Fla., April 29, 2015 /PRNewswire/ -- Bacardi will officially launch BACARDÍ® Gran Reserva Maestro de Ron, a new super-premium mixing rum, at the 2015 James Beard Foundation Awards in Chicago on May 4.  The much-anticipated release reaffirms the company's commitment to category leadership and achieving an extraordinary standard within the super-premium rum segment.

Paying tribute to its rich history and heritage, BACARDÍ Gran Reserva Maestro de Ron is named after the Maestros de Ron (Master Blenders) that have safeguarded the secrets of the family's rum-making process for more than 150 years. Inspired by the pursuit of creating the ultimate white mixing rum, BACARDÍ Gran Reserva Maestro de Ron is expertly crafted and double-aged using white oak casks that impart soft notes of oak, creating a spirit with a superbly smooth taste.

Made for aspiring cocktail connoisseurs who are looking for heightened sophistication and superior character in their serves, BACARDÍ Gran Reserva Maestro de Ron is designed to elevate the simple cocktail experience and is best served with premium tonic waters, or in quintessential cocktails like a BACARDÍ Maestro Collins, which is comprised of sparkling water, lemon juice and sugar.

"We are thrilled to announce the launch of BACARDÍ Gran Reserva Maestro de Ron, which is yet another stepping stone towards premiumization within the rum category," said Arvind Krishnan, Vice President and Brand Managing Director, rum category at Bacardi U.S.A., Inc. "Bacardi has always been dedicated to creating only the best possible rums and we believe we have continued in that tradition with BACARDÍ Gran Reserva Maestro de Ron. The rum embodies the versatility of a mixing spirit without sacrificing the bold characteristics of an aged, super-premium liquid."

BACARDÍ Gran Reserva Maestro de Ron will be served at the prestigious James Beard Foundation Awards, the highest honor for food and beverage professionals in America. Guests will be able to explore the depth of the super-premium rum and discover its distinct flavor through crafted cocktails, including the JBF Bramble and Chicago Cielo created specifically for the event.

JBF Bramble
2 oz BACARDÍ Gran Reserva Maestro de Ron
.75oz lemon juice
.75oz simple syrup
.75oz of blackberry puree
Method: Shake all ingredients vigorously with plenty ice, strain into a highball glass, drizzle blackberry puree on top.
Garnish with a blackberry skewer & basil leaf.

Chicago Cielo
1.5oz BACARDÍ Gran Reserva Maestro de Ron
.75oz lime juice
.75oz hibiscus syrup
.15oz Campari
2 drops of tuberous oil
Method: Shake all ingredients vigorously, strain into a rocks glass rimmed with red tea.
Garnish with a rosemary stalk.

Additionally, the Outstanding Beer, Wine or Spirits Professional Award will be presented by BACARDÍ Gran Reserva Maestro de Ron at the awards ceremony. The award recognizes a professional who has displayed exceptional work within the beverage industry in the past year.

BACARDÍ Gran Reserva Maestro de Ron is part of the BACARDÍ Gran Reserva line, a range of super-premium mixing rums comprised of BACARDÍ Gran Reserva Maestro de Ron and longtime industry favorite, BACARDÍ Gran Reserva Ocho Años. BACARDÍ Gran Reserva Maestro de Ron will be available nationwide for the suggested retail price of $24.99. For additional information, please visit www.Bacardi.com.

About BACARDÍ Rums 
In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquiri, the Cuba Libre, the Pina Colada, and the Presidente.  BACARDÍ Superior rum has won more than 550 awards for quality and taste making it the world's most awarded rum.  Today, BACARDÍ is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Masso – crafted in a five-step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness.  www.Bacardi.com

The BACARDÍ® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

@2015. BACARDÍ, GRAN RESERVA MAESTRO DE RON TRADE DRESS AND THE BAT DEVICE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED.

IMPORTED BY BACARDÍ U.S.A., INC., CORAL GABLES, FL. EACH - RUM - 40% ALC. BY VOL.

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SOURCE Bacardi U.S.A., Inc.

Related Links

http://www.Bacardi.com