RXBAR Expands High Protein Line with Chocolate Chip Peanut Butter, Delivering 19g of Protein and Six Simple Ingredients

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Jun 08, 2026, 08:00 ET

As demand grows for high-protein snacking options made with recognizable ingredients, RXBAR introduces a timeless flavor that brings together function and taste

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RXBAR introduces High Protein Chocolate Chip Peanut Butter, delivering 19g of plant-based protein and six simple ingredients
Responds to growing demand for high-protein snacking options made with recognizable ingredients, particularly among younger consumers
Features a chewy, cookie dough-like texture with rich chocolate chunks and roasted peanut butter flavor
Rolling out beginning June at select retailers, with expanded distribution to follow

CHICAGO, June 8, 2026 /PRNewswire/ -- Introducing RXBAR High Protein Chocolate Chip Peanut Butter, a delicious new flavor addition to the brand's High Protein roster that offers 19g of protein and six simple ingredients. The launch comes as consumers increasingly seek out high-protein snacking options made with recognizable ingredients, a shift driven in part by younger consumers prioritizing both nutritional value and transparency around what's inside.*

This latest flavor in the RXBAR High Protein product line continues to grow the brand's presence in the high-protein space with an offering that balances function and craveability. While many options in the category lean heavily on complex formulations or artificial additives, RXBAR remains focused on providing protein with ingredient transparency at its core.

"High protein is no longer a niche need — it's an everyday expectation. And consumers are looking for products that deliver on taste and simplicity at the same time," said Leslie Serro, Mars Snacking's Vice President of Marketing for RXBAR. "With RXBAR High Protein, we've shown that you can have it all — without having to compromise.

Made with peanut butter, chocolate, agave nectar and pea protein, RXBAR High Protein Chocolate Chip Peanut Butter is designed to support your day with 19g of plant-based protein — without anything artificial or unrecognizable.

The flavor experience is rooted in familiarity and balance. Each bar features a soft, chewy texture with confectionary notes of vanilla and rich chocolate, complemented by roasted peanut butter and visible chocolate chunks throughout. A subtle sweetness from agave rounds out the profile, tying everything together in one indulgent bite.

RXBAR High Protein Chocolate Chip Peanut Butter joins existing flavors Strawberry Peanut Butter and Vanilla Peanut Butter, continuing to build a lineup that reflects both consumer demand and the brand's commitment to keeping things simple.

The new flavor begins hitting shelves at select retailers in June, offering fans another way to power their day. For updates and product information, visit RXBAR.com or follow @rxbar.

*NACS, "Gen Z and Gen Alpha are Redefining Snacking," April 13, 2026

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