RYU Apparel Inc. CEO Updates on Branding & Clothing Placement in Branded Entertainment Inc. New Flagship Series "The Count"

VANCOUVER, BC, Dec. 2, 2020 /PRNewswire/ - RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the "Company"), creator of award-winning urban athletic apparel, is pleased to share an update from CEO Cesare Fazari on the branding and clothing placement in Branded Entertainment Inc's (BEI) new flagship series "The Count."

Dear Shareholders,

A key component of our growth strategy at RYU is to look for innovative and novel branding and marketing partnerships. This plan of action incorporates our partnership with François De Gaspé Beaubien and Zoom Media, Canada Skateboard and the inaugural Olympic team as well as our compelling new activation with BEI's new flagship series "The Count".

I wanted to take a moment and personally expand on our partnership with (BEI) and Academy Award winning Producer Jonathan Sanger. Firstly, Mr. Sanger is the CEO of BEI and his storied career, includes the production of 50 films, namely The Elephant Man, Without Limits, Vanilla Sky and Mission Impossible 2. In partnership with Tom Cruise, Mr. Sanger also served as the President of Mr. Cruise's production company, Cruise/Wagner.

Partnering RYU with Mr. Sanger's "The Count" aligns us with an incredible host of potential marketing affiliates and platform partners including, but not limited to, FITE TV, Triller, OF, PokerStars, FanDuel/DraftKings, 888poker, OMG Cannabis and more.

Our blueprint for this partnership is to follow successful examples of brand integration in film and television such as Avion Tequila in HBO's hit series Entourage and BMW in Sanger's Mission Impossible. Research shows that when done properly, product or brand integration has a greater impact on brand awareness, brand recall, and purchase intent than traditional TV commercials.

We will be working with Mr. Sanger to organically weave RYU's clothing into no less than five of the first ten episodes of season one of "The Count."  To elevate this product integration from awareness to the actual purchase of product directly through viewership of the show, not only will viewers be able to purchase RYU clothing directly after watching "The Count" but RYU will also be participating in ongoing social media collaborations with the stars of the show as well as its social media influencers, who will be able to act as affiliates and or brand ambassadors continuing to sell RYU products.

The star power for the "The Count" already includes:

Armand Assante
Mike Tyson
Kevin Pollak
Ernie Hudson
Olek Krupa
Tom Sizemore
Willie Garson
Mekhi Phifer
Robert Iler 
Mars Callahan
Kassem Gharaibeh
Joe Perrino
Gerry Bednob
Brande Roderick
Roy Jones Jr.
Glenn Plummer
and Daniel Negreanu

Daniel Negreanu is the 2^nd largest live poker tournament winner of all time, with $16mm in lifetime winnings and has been a shareholder of, and the face of, PokerStars.com since 2007.  He has also been inducted into the poker Hall of Fame and was recently voted Poker Player of the Decade.

Our team at RYU immediately saw how BEI and Mr. Sanger's unique approach to film and television production, incorporating brand partners directly into the story-telling process of the films and television shows they produce, would be a second-to-none brand and product placement opportunity for RYU.

Further, BEI is leading the charge toward the decentralization of the distribution of content, allowing multiple platforms the ability to distribute BEI content directly to their built-in user bases. 

I personally share Mr. Sanger's prediction that the decentralization of the distribution of content is the future. "This will allow our flagship show, The Count, to be distributed through many different platforms at the same time, accessible to hundreds of millions of potential viewers", Sanger says.

We took the first exciting step this past weekend. Through this marketing and branding arrangement, RYU and its clothing were featured in "The Count", as it premiered on www.fite.tv, Triller, and OF on November 28^th, 2020 in connection with the mega-fight between boxing legends Mike Tyson and Roy Jones Jr.

Click the Link Below and Watch the Original Series 3 Episode Premier on FITE TV.

The Count - FiteTv Channel Page

About RYU Apparel

RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, BEI or "The Count"; Such statements as regarding the development and implementation of product placement in the series, celebrity product seeding, viewership or the increase of RYU's visibility to investor, viewers or customers. There are numerous risks and uncertainties that could cause actual results and RYU's plans and objectives to differ materially from those expressed in the forward-looking information, including those arising from the COVID-19 pandemic or otherwise, and which may result in the inability to develop and/or implement a comprehensive investor relations strategy and/or enhancement of RYU awareness with the investment community, including any capital market strategy, the investor relations providers failing to deploy their best-in-class platforms or to otherwise communicate any compelling value proposition of RYU, the failure of the campaign to highlight renewal of the RYU brand and subsequent successes under the its CEO, the possibility that RYU does not achieve positive cash flow operations. Except as required by law, RYU does not intend to update these forward-looking statements.

SOURCE RYU Apparel Inc.

Related Links

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