RYU Apparel Inc. Partners with Media Proprietor François de Gaspé Beaubien and Zoom Media for Holiday Campaign

New campaign connects RYU with 3 million active lifestyle consumers in the Generation Active community.

VANCOUVER, BC, Nov. 17, 2020 /PRNewswire/ - RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA) ("RYU" or the "Company"), creator of award-winning urban athletic apparel, announced a partnership to launch a North American wide campaign for Generation Active with Zoom Media and François de Gaspé Beaubien.

Utilizing Zoom Media's powerful platforms which include GymTV in 5,150 health clubs, mobile, email, and social media, RYU will be connecting with 3 million members of Generation Active, a community of people living active lifestyles and that seek out advice, motivation, and positivity. 

This nationwide campaign coincides with the launch of RYU's best-selling Ethos Collection and the upcoming holiday shopping season. The campaign will focus on introducing RYU's performance apparel to Generation Active while helping power athletes and active lifestyles through original and inspirational content around fitness, wellness, and fashion.

"We at Zoom Media are thrilled to be partnering up with the team at RYU. RYU is all about respecting ourselves, our environment, and others. They enable human performance and seek to engage the fitness enthusiast," says François de Gaspé Beaubien. "RYU's objective is to create the most comfortable and technically advanced training gear in the world. Their apparel is best in class for facilitating the athlete within each of us and we are honored to bring RYU's excellence to our Generation Active audience."

This new partnership comes alongside the strategic advisership of media authority François de Gaspé Beaubien. François will act as an adviser to RYU and CEO Cesare Fazari on the company's media and marketing activities, including its newly formed partnership with Canada Skateboard and beyond. In 2003, François acquired Zoom Media, an indoor advertising company. Since becoming CEO, the company has experienced tremendous growth, digitally entertaining and educating over 35 million fitness members across Canada, the United States, and the United Kingdom. 

"Our entire team is not only thrilled to be launching this timely and multi-faceted campaign with Zoom Media but to work with François on all our activations," shared RYU's CEO Cesare Fazari. "His acumen, industry connections, and commitment to our brand will be an incredible benefit to our customers, our company as well as our shareholders."

About RYU Apparel
RYU Apparel (TSXV: RYU, OTCQB: RYPPF, FWB: RYAA), or Respect Your Universe, is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance, and lifestyle of the athletic man and woman. Designed without compromise for fit, comfort, and durability, RYU exists to facilitate optimal human performance. For more information, please visit the RYU website at: http://ryu.com

About Zoom Media
Zoom Media Corp. ("Zoom Media") owns and operates GymTV, the largest gym-based video entertainment network subscribed to by 5,150 health clubs across the United States, Canada, and the United Kingdom. Measured by the Kantar Group, Zoom Media's GymTV network runs on 25,750 screens and reaches more than 35 million active lifestyle consumers called Generation Active. Zoom Media offers brands the opportunity to connect with Generation Active at the gym, at home, and on-the-go via GymTV, billboards, sampling, mobile, email, web, and social media. More information is available at Zoommedia.com and GenerationActive.com

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange Inc.) accepts responsibility for the adequacy or accuracy of this press release.

This news release contains forward-looking information that involves various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of RYU, such as statements that: definitive agreements may be entered into; RYU will satisfy the conditions necessary to enter into definitive agreements; the aims of the consulting arrangement will materialize, including the intention to transition RYU to profitability within a two year period; and RYU will obtain shareholder approval for any increase in its compensation plans if and as required. There are numerous risks and uncertainties that could cause actual results and RYU's plans and objectives to differ materially from those expressed in the forward-looking information, including: (i) adverse market conditions resulting in the inability of RYU to raise necessary financing required to enter and make payments under the proposed definitive agreements; (ii) the inability of RYU to obtain any necessary approvals in respect of the proposed agreements, including approvals necessary for the issuance of the RSU's; and (iii) inability to restructure and transform its business as required. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking statements are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, RYU does not intend to update these forward-looking statements. 

SOURCE RYU Apparel Inc.

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