Saint Agnes Healthcare Renames Vitamin PR Agency of Record for Fifth Consecutive Year
BALTIMORE, Sept. 22, 2015 /PRNewswire-USNewswire/ -- Vitamin®, the web and public relations agency, today announced the continuation of its partnership with Saint Agnes Healthcare, a member of Ascension, the nation's largest Catholic and not-for-profit healthcare system. Saint Agnes has retained Vitamin® as public relations agency of record for the fifth consecutive year. Vitamin® will continue to handle the healthcare organization's media relations, crisis communications and general public relations consulting. Terms of the agreement were not disclosed.
Since 2010, Vitamin® has also served as Saint Agnes' digital marketing agency of record, designing, launching and managing a variety of web sites and digital projects. Most recently, Vitamin redesigned Saint Agnes' website to be fully responsive and serve as a patient-friendly resource inclusive of the organization's health and wellness blog.
Vitamin® also helped develop and launch an award-winning integrated awareness campaign for Saint Agnes' Comprehensive Breast Center during Breast Cancer Awareness Month. Titled "One Journey, Many Paths", the campaign mobilized high quality bloggers; local print, online and broadcast media; and social media to encourage women to make breast health a priority. Vitamin earned coverage on 18 blogs; earned coverage on eight major media outlets including WBAL-TV, WJZ-TV, The Baltimore Sun and The Daily Record; and grew the hospital's Facebook and Twitter followings by 22% and 61% respectively.
Due to the success of the campaign, Vitamin® and Saint Agnes have been invited to give presentations on integrated healthcare campaigns at PRSA Maryland events such as the 2015 #Chessie conference as well as an independent educational session.
To view additional work Vitamin® has implemented for Saint Agnes Healthcare, visit Vitamin's portfolio.
About Vitamin®
Vitamin®, the "Cure for the Common Brand®," is the mid-Atlantic's first boutique agency focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and PR programs. Vitamin's client list includes regional and national companies in diverse fields, including built industry, banking, education, healthcare, restaurant/ hospitality, non-profit and search/staffing. Vitamin is certified MBE/DBE/ACDBE by the Maryland Department of Transportation.
About Saint Agnes Hospital
Founded by the Daughters of Charity in 1862, Saint Agnes Hospital is a 296-bed hospital recently completed a $200 million-plus expansion emphasizing patient safety in a high quality healthcare environment. Saint Agnes is the oldest Catholic hospital in Baltimore, Md. and is a full-service teaching hospital with residency programs in medicine and surgery. The hospital's key institutes include the: Cancer Institute; Cardiovascular Institute; Maryland Metabolic Institute; Orthopedic & Spine Institute; Plastic & Reconstructive Surgery; and The Bunting Health Institute for Women & Children. Saint Agnes opened the first Chest Pain ED in the world more than 30 years ago, and continues to expand and grow its Emergency Services. www.teamsaintagnes.com
About Ascension
Ascension (www.ascension.org) is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world's largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all persons with special attention to those who are struggling the most. In FY2015, Ascension provided $2 billion in care of persons living in poverty and other community benefit programs. More than 150,000 associates and 35,000 affiliated providers serve in 1,900 sites of care – including 131 hospitals and more than 30 senior care facilities – in 24 states and the District of Columbia. In addition to healthcare delivery, Ascension subsidiaries provide a variety of services and solutions including physician practice management, venture capital investing, treasury management, biomedical engineering, clinical care management, information services, risk management, and contracting through Ascension's own group purchasing organization.
CONTACT: Nikki Bracy, 410.732.6542
SOURCE Vitamin, Inc.
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