NEW YORK, Feb. 28, 2014 /PRNewswire/ -- Today, Sally Hansen, a leader in the global beauty industry and the number one nail brand, announced the signing of Madeline Poole as Global Color Ambassador, Trend Expert and Artistic Advisor. As part of the collaboration, Madeline will help set the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis. Additionally, she will create the nail looks for Sally Hansen's exclusive nail sponsorship with Stella McCartney Collections in 2014. Sally Hansen tapped the up and coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge. This strategic alliance will further position Sally Hansen as the modern, color authority. The announcement was made today by Coty Beauty's President, Renato Semerari and Senior Vice President, Johanna Businelli.
This creative collaboration allows the Sally Hansen brand to integrate Madeline's innovative designs into the brand advertising, promotion and digital campaigns to reinforce Sally Hansen's position as a worldwide leader and further Coty Inc.'s mission to lead the nail category worldwide.
Renato Semerari, President, Coty Beauty comments, "We are very excited about the new partnership between Sally Hansen and Madeline Poole and feel that it has huge potential. As one of the most talented and recognized nail artists in the industry, Madeline will play an important role in ensuring that Sally Hansen continues to be seen as globally relevant, fashionable and cool."
"I am delighted that Madeline Poole will be partnering with Sally Hansen, especially at such an exciting time in the brand's development," says Johanna Businelli, Senior Vice President, Color Cosmetics, Coty Beauty. "At a time of extraordinary worldwide growth for Sally Hansen, Madeline's on-trend and creative designs will help elevate brand image, recruit new younger consumers and excite the retail trade."
A lifelong lover of Sally Hansen, Madeline Poole states, "I'm so happy to be joining the Sally Hansen team! I grew up using Sally's products and discovered my love for nails with Sally Hansen in hand. The superior quality and selection of nail color and nail care covers everything I could need for any nail look from the subtle to the extreme."
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About Coty Inc.
Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
About Madeline Poole
Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Upon moving to Los Angeles, she discovered the world of on-set manicuring while assisting a prop stylist - she knew immediately that it would be the culmination of all of her hobbies, interests and expertise and found that it came naturally with her experience painting on a miniature scale. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. Her tutorials can be viewed on Vogue.com, TeenVogue.com, Refinery29, The Coveteur, and IntoTheGloss and her popular Instagram - @mpnails - highlights the wide array of her exceptional nail portfolio. Madeline's work has been featured in V Magazine, Vogue, Harper's Bazaar, InStyle, Interview, Teen Vogue, Wonderland, The Sunday Times UK, VS, Numero, Dazed & Confused, Lula and Lurve among others and has worked with photographers like Sebastian Faena, Sofia Sanchez & Mauro Mongiello, Nicolas Moore, Txema Yeste, Pierpaolo Ferrari, Kerri Hallihan, Guy Aroch, Benny Horne, Pamela Hanson, Jenny Gage and Tom Betterton, Derek Ketella, Louis Christopher, Tetsu Kubota and Diego Uchitel. Madeline is represented by New York based agency, BRIDGE.
Vice President, Global Public Relations
SOURCE Coty Inc.