Select Registry Appoints Mark Jaronski as Chief Executive Officer

Jan 06, 2016, 10:29 ET from Select Registry

CHARLESTON, S.C., Jan. 6, 2016 /PRNewswire-USNewswire/ -- Mark Jaronski has been named Chief Executive Officer of Select Registry, a portfolio of more than 320 quality-assured, independent bed and breakfasts, inns and boutique hotels throughout North America.

A 21-year veteran of the travel and hospitality industry, Jaronski most recently served as Vice President of Global Communications for Visit Orlando, the official tourism association representing the most visited destination in the United States. In this role, he was responsible for leading highly successful communications campaigns that elevated the awareness and prestige of the destination.

As Chief Executive Officer of Select Registry, Jaronski will be responsible for the overall performance of Select Registry as the organization grows to become a well-known brand of exceptional lodging experiences. Established nearly 45 years ago, Select Registry sets the standard for excellence, not only for its longest, continuously running inspection program in the B&B industry, but for its unwavering marketing and industry support of its member properties.

"Mark is a highly talented, proven executive with a strong track record of strategic and creative thinking" said Mark Reichle, Select Registry's Chief Governing Officer and owner of Southmoreland on the Plaza, an urban inn located in Kansas City, MO. "Having managed marketing, communications and operations programs for brands such as Disney, Darden Restaurants and Visit Orlando, Mark brings to Select Registry a global perspective and deep understanding of the travel industry, as well as a solid vision for how strong brands fit into the global consumer marketplace."

"I am fortunate to have spent the last 20 years working on world-class brands and for a number of great leaders," Jaronski said. "This is an exciting time for Select Registry. I look forward to leading this dynamic business and working with our Board of Directors and staff as we continue to elevate the brand, connect more travelers with the exceptional experiences offered by our members, and drive significant business growth."

Jaronski joined The Walt Disney Company in 1994 and went on to hold a variety of marketing and communications leadership positions, including Brand Manager and Director of External Communications for Disney's worldwide theme parks and resorts. He was a member of the leadership team that established Disney Cruise Line as the leader of a new, family cruising category in its first five years of operation. He has served as Chairman of U.S. Travel Association's Communications Committee since 2014.

Mark holds a bachelor's degree in journalism from the University of South Florida and an MBA from the University of Florida.

About Select Registry
Founded in 1972 as the Independent Innkeepers' Association by Norman Simpson, the "Father of Country Inn travel in America," Select Registry evolved from Simpson's popular and pioneering book, Country Inns and Back Roads. Today, Select Registry is a portfolio of more than 320 quality-assured premier inns, bed and breakfasts, and boutique hotels throughout North America. Each member property has passed an unannounced, rigorous, 200-point quality assurance inspection to earn and maintain its Select Registry membership, and to ensure it provides travelers with guaranteed quality, exceptional service, and an unforgettable lodging experience. Don't just book. Select. Visit all the Select Registry member properties and learn more at

Photo -
Logo -


SOURCE Select Registry