shopkick Surpasses $1 Billion Generated for Partners
American Eagle Outfitters Tests Impact of shopBeacon™
Oct 15, 2014, 09:00 ET
REDWOOD CITY, Calif., Oct. 15, 2014 /PRNewswire/ -- On the heels of its acquisition by South Korea-based mobile and commerce leader SK planet, shopkick, the most widely used real-world shopping app, today has reported it has driven more than one billion dollars in revenue for its partner retailers since its launch in 2010; more than half of which occurred in the past 12 months. This year shopBeacon™, its end-to-end, iBeacon™ compatible technology, joined its highly accurate ultrasound presence technology as a means through which offline retailers can engage directly with shoppers.
There are more than 7,500 shopBeacon devices live across 3,000 stores, making the shopkick Beacon network 20 times larger than that of any other Beacon provider. Among those stores, shopkick inaugural partner American Eagle Outfitters has installed shopBeacon technology at over 100 locations and has tested its impact on shopper behavior over the past months.
During the initial test, some American Eagle customers received a shopBeacon message upon entering the store, offering a small incentive for visiting the fitting rooms. Resulting data showed the percentage of shopkick users who visited the fitting room area to try on clothes was more than double for those who received the shopBeacon messages versus for those users that didn't receive the message.
"We've found that focusing on the customer and creating engaging experiences is core to customer satisfaction, and that translates into better sales. So we were very excited about these results from shopkick's shopBeacon experiment," said Joe Megibow, Chief Digital Officer at American Eagle Outfitters. "At American Eagle Outfitters, shopkick has helped us test and rollout new, innovative ways to interact with our shoppers, and we were excited to be the first to help prove the power of shopBeacon. We found that being able to offer small, timely rewards for trying on clothes dramatically impacted behavior, and we love creating opportunities for our customers to experience our clothes and our brand."
"American Eagle has always been one of the top innovators in retail, and were one of our launch partners," Cyriac Roeding, CEO and Co-Founder of shopkick. "So all of us are extremely pleased to be able to deliver these exciting results with our new shopBeacon technology. We are rolling out shopBeacon across America fast, and are building the largest Beacon network in retail."
Each engagement on shopkick is valuable to brand and retail partners, and is a revenue event for shopkick: every walk-in to a partner store, every product scan, and every purchase. To date, shopkick has driven more than 50 million verified walk-ins to stores, 100 million product scans and millions of transactions.
About shopkick, Inc.
The shopkick app is the ultimate shopping companion that inspires, organizes and rewards. At home or on the go, browse through themed "books" to be inspired by the latest fashion trends or products often hidden in the aisles and racks of popular stores. "Save" items anywhere you want, to be reminded next time you visit a store where they're sold. Connect with others of similar taste to discover and share coveted items. All this while earning rewards along the way for everyday shopping actions like store visits, picking up products at stores, and purchases.
The World Economic Forum (WEF) named shopkick a Technology Pioneer 2013, an honor previously given to Google, Twitter, and Wikipedia. Forbes rated shopkick as one of America's 100 Most Promising Companies in 2014, and Nielsen ranked shopkick the most widely and often used real-world shopping app, ahead of any physical retailers' apps. Shopkick's growing Partner Alliance includes American Eagle Outfitters, Best Buy, Crate and Barrel, JCPenney, Macy's, MasterCard, Old Navy, Simon Property Group, Sony, The Sports Authority, Target, Visa, Procter & Gamble, Mondelez, Revlon, Unilever, Pepsi, Levi's, HP and more. The Redwood City-based company is funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn and investor in Facebook. Shopkick recently joined forces with SK planet, the South Korea-based mobile and commerce leader.
SOURCE shopkick