"The introduction of Showcase listings on Zillow has been a game changer for sellers — it represents the future of property listings on the most visited real estate website in the U.S.," said Zillow Chief Operating Officer Jeremy Wacksman. "And it's quite clear Showcase listings both attract shoppers and help sellers net a higher asking price. In today's spring shopping season, well-marketed and well-priced homes move quickly, and Showcase is helping to do just that."
As the selling season gets into full swing, it's important for a home listing to stand out. According to Zillow's most recent market report, there were 12.2% more listings active in March, compared to last year. Well-marketed and competitively priced listings are going quickly, while others linger, with the median age for all listings on Zillow standing at 43 days.
Listings on Zillow serve as the initial impression of a house for many prospective buyers, and making a property stand out is key for a seller. Showcase listings earn 75% more page views, 68% more saves and 75% more shares compared to similar nearby traditional listings on Zillow.1 By working with a Showcase agent, sellers will have their homes appear higher in home shoppers' personalized search results, which is where the majority of shoppers begin their search.
Showcase listings stand out with high-quality 3D tours, interactive floor plans
Showcase listings blend high-resolution scrolling images, room-by-room photo organization, interactive floor plans, a floor plan on the map and other features into a beautiful, AI-powered listing that will give shoppers a deeper understanding of the home virtually before they ever step inside.
Listing Showcase's interactive floor plans help home shoppers visualize where they are in the home's layout and get a sense of its flow, making it easier to picture themselves living there. Additionally, this Showcase technology perfectly lends itself to the Zillow ImmerseTM app for Apple Vision Pro. The app is the most interactive way to explore a for-sale home, giving a panoramic 360-degree view of every room, from the ceiling to the floor — providing an online shopping experience that viewers can't find anywhere else.
Hiring an agent who uses this cutting-edge technology is vital, because Zillow survey data shows more than half of prospective buyers regret wasting time visiting properties they would have skipped if they had had access to the floor plan beforehand. At the same time, 79% of prospective buyers are more likely to view a listing if it includes a floor plan that appeals to them. Additionally, 3 out of 4 prospective buyers recognize the value of a dynamic floor plan, which links each photo to where it was taken in the floor plan, providing the best possible understanding of whether a particular home is the right fit for their needs.
"Selling a home, often a person's largest financial asset, can be an overwhelming, complex, emotional process," said Cynthia Taylor, vice president of product at ShowingTime+. "A listing agent who uses Showcase can play a crucial role in the process, offering peace of mind with a top Zillow listing and securing the best price, quickly — which helps ensure a smooth transition to the next chapter."
A great real estate agent does much more than stick a sign in the yard — such an agent determines the marketing strategy for your home, leveraging tools like Showcase, recommending the best time to list and advising which features tap into trends that help homes sell.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate.
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1 All claims are based on the data available here.
SOURCE Zillow
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