Silver Jeans Co.™ Launches New E.M.C. Denim For Men

LOS ANGELES, Oct. 1, 2015 /PRNewswire/ -- Silver Jeans Co.™ launched a revolutionary collection of denim fabrics for their Fall 2015 collection that are driven by technology and thoroughly road-tested to deliver unparalleled results: E.M.C. Denim for men.

E.M.C. Denim is a range of high-tech fabrics with equally high performance standards. E.M.C. stands for: Endurance. Mobility. Classic. Each pair of E.M.C. jeans is rigorously tested and engineered for maximum durability, performance flex and rugged edge. Silver Jeans Co.'s™ jeaners used ultra lightweight denim—ranging from 9-11 oz. in weight with up to 2% elastane and a super soft handfeel—to create the ultimate in wearable denim. These fabrics balance just the right amount of stretch with unmatched durability and comfort for a combination designed to deliver year after year.

Each pair of jeans made from E.M.C. denim features a unique hangtag outlining the E.M.C. formula. Only denim that has successfully met our performance standards will bear the E.M.C. Denim tag:

(Max Durability x Rugged edge) + (Superior Comfort² / Performance Flex) = E.M.C. DENIM

Of the new fabric, Silver Jeans Co.™ President Michael Silver says, "We're always looking to innovate and bring our customers high-quality products with a high-tech component. Introducing E.M.C. denim is exciting because it represents a new category of men's denim that will appeal to our customers who expect incredibly high performance from their denim."

As part of the fabric launch, Silver Jeans Co.™ will create a social media campaign around the hashtag: #GetItOn. The campaign will invite customers to share their experiences with E.M.C. Denim, which is designed to inspire them to get out and go; in other words, to #GetItOn.

The new fabrics will be available as part of Silver Jeans Co.'s™ current collection of fits for men: Konrad, Allan, Nash, Eddie, Zac, Grayson, Craig, Hunter and Gordie. Only the fabric itself will change; customers can expect to find our vintage-inspired washes, authentic fits and heritage details exactly as they have always looked.

E.M.C. Denim will be available for Fall 2015.

About Silver Jeans Co.™
Silver Jeans Co.™ is a division of Western Glove Works, a family-owned company producing quality denim products for 90 years. Established in 1991 by Michael Silver, its devotees know Silver Jeans Co.™ as the must-have brand for those who demand a perfect fit from their jeans. The brand gives fashion savvy yet cost-conscious customers the latest styles and best quality at an affordable price. As a company, Silver Jeans Co.™ is always striving to fulfill its mission to weave the passion of its handcrafted jeans into the story of your life. Silver Jeans Co.™ products are sold in the US at its own freestanding retail locations, independent retailers such as M. Fredric, specialty chains such as Buckle, and major department stores such as Nordstrom, Macy's, and Dillard's. Suggested retail price for Silver Jeans Co.™ jeans range from $80-100, $39-79 for tops, and $89-119 for outerwear. For more information, visit: www.silverjeansco.com.  

SOURCE Silver Jeans Co.

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