Simplicity Welcomes Three New Partners with the Acquisition of DuVall Financial Group

SUMMIT, N.J., July 8, 2025 /PRNewswire/ -- Simplicity Group Holdings ("Simplicity"), a leading financial products distribution firm, today announced the acquisition of DuVall Financial Group ("DFG"), a brokerage general agency focused on supporting independent agents and their clients with insurance and marketing solutions. A longtime business partner of Simplicity, DuVall Financial Group will immediately re-brand to "Simplicity DFG" but will continue to be led by Gaines DuVall, Paul Hazard, and JP Penzkover, all of whom will become Simplicity Partners.

"We have enjoyed a long and successful relationship with Gaines, Paul and JP, and are thrilled to officially welcome them as Simplicity Partners," said Bruce Donaldson, Partner and CEO of Simplicity. "We look forward to helping the Simplicity DFG team grow the business by integrating them into the Group and adding immeasurable value to their independent agents and the clients they serve with Simplicity's unrivalled offering of accumulation and protection strategies."

"Everyone at DuVall Financial Group knows the Simplicity team very well, and we could not be more excited about joining forces with Simplicity," said Gaines DuVall. "With access to top carriers and products across life, annuity, DI, and LTC, plus a fully integrated wealth and BD offering, we know our future is bright."

Paul Hazard added, "Joining Simplicity allows us to expand our offerings and drive agent growth. With top tier prospecting programs, cutting-edge digital marketing solutions, and proven and actionable advanced sales training, our agents will immediately benefit from this partnership."

"There is a strong alignment of values and culture between DFG and Simplicity. Just as the DuVall team has put a premium on relationship management, Simplicity exhibits the same concierge-level support and focus on operational excellence," said JP Penzkover. "We are so excited for our next phase of growth."

About DuVall Financial Group
DuVall Financial Group specializes in developing custom strategies for agents and their clients to secure financial independence. From retirement planning, estate planning and lifestyle planning

For more information, please visit https://duvallfinancialgroup.com/

About Simplicity Group
Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best combination of wealth accumulation and financial protection products that meet the needs of a consumer-oriented holistic financial plan. As one of the fastest growing partnerships in the financial services industry, Simplicity offers an unrivalled array of tools and technologies to grow and protect wealth, which can be accessed through affiliation, outsourcing, or joining the partnership. In an ever-changing environment, Simplicity's commitment to working in our clients' best interest is unwavering and has always been anchored to our commitment to Education, Value, and Partnership. For more information, please visit: www.simplicitygroup.com and follow the Company on LinkedIn.

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SOURCE SIMPLICITY FINANCIAL MARKETING