Data-driven marketing helps Sligro target the individual customer
AMSTERDAM and ANAHEIM, Calif., Oct. 20, 2015 /PRNewswire/ -- (Teradata PARTNERS 2015 Users Conference) -- Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, today announced that Sligro Food Group Netherlands will manage its new approach to customer-focused marketing with a Teradata data warehouse platform and Teradata Marketing Applications solutions. Sligro is a B2B wholesale company for food professionals in the Benelux.
Instead of sending mass mailings, Sligro banks on a targeted, individualized customer communications program via all on- and offline channels. This requires a different, data-driven approach. To put that into practice, ten years of customer data will be loaded into and managed by the Teradata database. In addition, Sligro will use Teradata's Omni-Channel Marketing Solution to analyze customer data, segment target groups, and generate real-time multi-channel dialogues over online and offline channels, to drive increased customer retention. This will enable Sligro's marketers to base their activity on known or predicted customer behavior.
Maurice van Veghel, CIO Sligro Food Group, said, "We have been looking at various leading vendors in the pre-selection. Teradata has proven to provide a stable, scalable infrastructure and state-of-the-art software that fits our new Sligro philosophy."
Frank Beerlage, managing director, Teradata Benelux, added, "Sligro is a very customer-centric company that recognizes the value of data-driven, individualized marketing. We are proud they have selected us to contribute to their success."
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About Sligro Group
Sligro Food Group consists of several food retail and food service companies selling directly and indirectly to the Dutch Food & Beverages market. Sligro Food Group employs over 5,800 FTE and reported a turnover of EUR 2,6 billion and a net profit of EUR 69 million in 2014. The company is publicly listed (Euronext Amsterdam) and strives to be a high-quality company, achieving steady, managed growth for its stakeholders.
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