Smart Insurance Partners with Integrity to Strengthen Connections with Asian American Communities and Enhance Agent Opportunities

Integrity's proven service-focused and growth-based platform will empower Smart Insurance to provide more holistic solutions to Asian American communities and the agents who serve them

DALLAS, May 6, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Smart Insurance, an independent marketing organization based in Annandale, Virginia, and led by Jongjoon "JJ" Kim. Financial details of the partnership were not disclosed.

Smart Insurance's mission is to help Asian Americans connect with the Medicare coverage that language barriers or cultural differences may inhibit them from obtaining. More than just an insurance agency, Smart Insurance also serves as a support system for its diverse team members, who speak several languages, including Cantonese, Mandarin, Japanese, Vietnamese and Korean. Founder JJ Kim immigrated to the United States from South Korea in 1998 and created his own success in the insurance industry through fortitude, perseverance and drive. Today, he uplifts others in his community by bringing health insurance and coverage options to those in need while creating career opportunities for agents.

"JJ is the type of remarkable person who sets goals and exceeds expectations, regardless of challenges," said Bryan W. Adams, Co-Founder and CEO of Integrity. "Like Integrity, JJ believes that everyone should have access to Medicare and insurance services — and his agents have the dedication and work ethic to execute that vision. Joining forces with Integrity is more than just a partnership for Smart Insurance, it's an opportunity for families and entire communities to gain access to the best insurance solutions available. With Integrity's scale, technology and industry expertise, JJ and his team can better serve populations that need their specialized attention and support even more agents in building successful careers. Together, we will expand JJ's incredible devotion to community-building and create a future of shared success."

"I am deeply moved by Integrity's commitment to service," said JJ Kim, President and CEO of Smart Insurance. "Integrity shares our vision of ensuring that vital coverage reaches those who need it most, and the platform's support will help us expand beyond Asian communities to educate and serve more diverse groups. This partnership also enables us to better empower our agents with cutting-edge resources and world-class technology, so they can meet client needs with confidence wherever they are. I'm excited to build an even stronger legacy of outreach and empowerment with Integrity. It's an opportunity to serve our community better than ever before."

With best-in-class life, health and wealth solutions, and proprietary technology, Integrity is built to support agencies like Smart Insurance that want to further expand their capacity to serve. The Smart Insurance team will utilize Integrity's technology to streamline quoting, enrollment and policy management while reaching clients in whatever setting they feel comfortable. This product integrates with Ask Integrity™ — an AI-powered, voice-activated digital assistant that uses key insights and recommendations to deliver better outcomes and strengthen client relationships. Integrity partners also benefit from perceptive leadership direction, highly insightful data and analytics, and ongoing innovation.

"JJ has a special ability to connect with those around him — especially within the underserved and immigrant communities," said Tony Holland, CEO of Global Premier Benefits and Managing Partner at Integrity. "He places tremendous value on personal integrity and has shown remarkable discipline and adaptability throughout his own entrepreneurial journey. By combining his team's unique talents and diverse backgrounds with Integrity's platform and technology, he can extend his impact even further. The Smart Insurance team will also have access to Integrity's all-star leadership team, which will help shape their vision and broaden their perspective. JJ is a wonderful example of living the American Dream and there's no doubt this is the beginning of a whole new chapter of success for Smart Insurance." 

All Integrity partners receive access to an influential network of industry leaders, who are committed to reaching consumers from all walks of life. These esteemed trailblazers and visionaries are using their experience with leading insurance and financial services companies to create holistic solutions that integrate life, health and wealth protection and planning. By collectively sharing best practices and strategic insights, the Integrity partner platform is improving insurance and financial services processes for all stakeholders — and helping more Americans prepare for the good days ahead.

For more information about Smart Insurance's decision to join Integrity, view a video at www.integrity.com/SmartInsurance.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit www.integrity.com.

About Smart Insurance
Smart Insurance is a Virginia-based, mission-driven agency specializing in Medicare with a focus on serving Korean American and multicultural immigrant communities. Founded in 2011, Smart Insurance was built from the ground up to provide grassroots support to agents facing cultural, linguistic and economic barriers. Today, the agency supports a nationwide network of bilingual agents, offering hands-on training and community-based outreach strategies that drive real impact. Smart Insurance is committed to helping underserved populations access vital healthcare coverage and equipping agents to build sustainable, legacy-driven careers. For more information, visit smart.solomonus.com. 

SOURCE Integrity Marketing Group, LLC