SNICKERS® Is Returning To The Super Bowl With A New Commercial

New Ad Will Mark Tenth Anniversary of the "You're Not You When You're Hungry" Campaign

News provided by

Dec 18, 2019, 08:00 ET

HACKETTSTOWN, N.J., Dec. 18, 2019 /PRNewswire/ -- SNICKERS is officially back to entertain fans, returning to the Super Bowl with a new commercial. The new ad will mark ten years since the iconic "Game" spot that launched the award-winning "You're Not You When You're Hungry" campaign.

"We're excited to bring SNICKERS back to entertainment's biggest stage after two years away from the spotlight," said Josh Olken, Brand Director, SNICKERS. "We have a lot to celebrate this year – the new ad not only honors the tenth anniversary of one of the most well-known campaigns in advertising history, but also marks the 90th anniversary of the iconic SNICKERS candy brand."

SNICKERS will feature a new spot created by BBDO New York and AMV BBDO that will air during Super Bowl LIV on Sunday, Feb. 2, 2020 on FOX. This will be the brand's sixth Super Bowl ad in the past decade.

For more information, fans can visit SNICKERS on Facebook, Twitter, Instagram or at www.snickers.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, we produce some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated