HACKETTSTOWN, N.J., Dec. 9, 2019 /PRNewswire/ -- 'Tis the season, all year long! Today, the SNICKERS® Brand reintroduced a favorite twist on their iconic chocolate bar with SNICKERS® White. SNICKERS White features the same delicious ingredients of the beloved bar—including the same peanuts, nougat and caramel—but fully covered in rich, white chocolate. The variety, previously only sold for a limited time, will return to shelves as a permanent addition to the SNICKERS portfolio.
"We received a resounding positive response from fans when we launched SNICKERS White as a limited edition offering last year," said Josh Olken, Brand Director, SNICKERS. "As we continue to see the demand for white chocolate grow, we're excited to present this new take on our classic SNICKERS for more fans to enjoy."
SNICKERS White will begin rolling out nationwide in January 2020 in Single (1.41 ounces) and Share (2.84 ounces) sizes. The new product joins other Mars Wrigley brands embracing the popular white chocolate trend, including M&M'S® White Chocolate, M&M'S White Chocolate Peanut and TWIX® White Chocolate.
About Mars, Incorporated Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.