Snoop Dogg's Iconic Tonics and The Butcher's Daughter Serve Up a Fresh Take on Functional Beverages

Exclusive partnership blends music, culture, and plant-based innovation across NY, LA, and Austin

LOS ANGELES, Sept. 10, 2025 /PRNewswire/ -- Snoop Dogg's Iconic Tonics is teaming up with cult‑favorite, plant‑forward restaurant group The Butcher's Daughter and their natural wine + listening bar, Only The Wild Ones, to introduce a selection of zero-proof "functional" cocktails.  Each libation will highlight the best produce of the season, and feature an adaptogenic upgrade that serves to boost mood, reduce stress and optimize health. Launching this month, guests in New York, Los Angeles, and soon Austin can sip botanical beverages that bring together the inspiration of music, artistry of mixology, and the power of plants.

The collaboration debuts on all Butcher's Daughter menus with the first signature cocktail, Grilled Lemon Spritz, made from grilled and pressed lemons, pressed ginger, amaro falso, soda and fresh muddled mint. The drink gets elevated by adding Kanna flower extract, a botanical long celebrated for its heart-opening tendencies and its connection to uplifting social rituals.  In addition to these new creations, The Butcher's Daughter will feature a rotating selection of Iconic Tonics' signature offerings for sale in their restaurant markets, including Death Row Records Do It Fluid, Klaus, Love Yer Brain, and more.

For Heather Tierney, Founder & Creative Director of The Butcher's Daughter, the collaboration is a natural fit. "The Butcher's Daughter has always been about creating new rituals and experiences that bring people together," said Tierney. "Iconic Tonics shares that ethos and spirit. This new partnership also aligns with the origin story of our brand - the daughter is rebelling against the father.  Snoop and his Iconic Tonics definitely feed into that rebellious spirit.  We both believe in doing things differently with intention."

"This is about sipping something that fits the moment, whether that's unwinding with friends, catching a live set, or finding your own rhythm," said Evan Eneman, Co‑Founder and CEO of Iconic Tonics. "We're blending flavor, vibe, and plant power in spaces that already know how to set the tone." The partnership celebrates more than just product innovation, it's a cultural alignment rooted in shared values: music, plant-based innovation, creativity, and disrupting the status quo. Together, they're offering customers a forward-thinking beverage experience that goes far beyond what's typically found on a restaurant, café or bar menu.

Only The Wild Ones, The Butcher's Daughter's natural wine bar concept, offers an ideal backdrop for Iconic Tonics' beverage philosophy. Known for its curated vinyl collection, high-fidelity sound system, and surprise DJ sets, the venue invites guests to slow down, tune in, and elevate their senses.

"Our drinks are made for spaces where connection happens naturally, whether that's over music, conversation, or just taking a beat.  Partnering with The Butcher's Daughter lets us bring functional, intentional beverages into spaces where people are already celebrating life, music, and community." said Eneman.

With Austin set to open this fall and additional venues planned in vibrant, hospitality‑driven cities, the partnership signals the start of a growing collaboration that blends culture, connection, and crafted hospitality experiences. Upcoming collaborations will feature special menu editions, artist‑driven events, and immersive experiences designed to celebrate food, music, and mindful consumption with function‑forward drinks.

About Iconic Tonics
Iconic Tonics is a purpose-driven beverage platform dedicated to developing and scaling better-for-you beverages, powered by functional ingredients and consumer demand for healthier alternatives. The company owns and operates premium-quality beverage brands that blend function with flavor, offering non-alcoholic and functional options for modern consumers. For more information, visit drinkiconictonics.com.

About The Butcher's Daughter
The Butcher's Daughter is a plant-forward restaurant, café, juice bar, and marketplace celebrating wholesome, seasonal ingredients. With four locations across Los Angeles and New York, they blend a vibrant, modern aesthetic with nourishing, produce-driven menus. The next location is set to open in Austin by December 2025.  For more information, visit www.thebutchersdaughter.com.

About Only The Wild Ones
At its core is music. Only The Wild Ones has curated a high-fidelity listening experience where every beat matters, every note resonates, and every moment is felt. Whether you're catching a surprise vinyl spin or an intimate DJ set, they invite you to slow down, tune in, and fully experience the present.  Only The Wild Ones isn't just a wine bar — it's a gathering place for the curious, the conscious, the connected. For more information, visit www.onlythewildones.com.

SOURCE Iconic Tonics