LOS ANGELES, Oct. 26, 2011 /PRNewswire/ -- DEWAR'S® Blended Scotch Whisky, the number one selling premium blended Scotch whisky in the United States(1), and Universal Music Latin Entertainment (UMLE) are pleased to announce an exclusive relationship for an exciting campaign in celebration of Latin music's hottest night of the year on November 10. The campaign begins today with a launch of a unique collaborative Facebook application designed to make it easy for music fans (aged 21 and over) who are not attending the international Latin music awards show to stay connected online to their favorite nominated Universal Latin artists via the DEWAR'S Facebook page (www.facebook.com/dewars).
"DEWAR'S has a long history as a blended Scotch whisky of choice among Hispanic consumers due to the exceptionally smooth taste," said Fannie Young, vice president, brand managing director, DEWAR'S Blended Scotch Whiskies. "Working with Universal Music Latin Entertainment gives DEWAR'S Blended Scotch Whisky a fully integrated music platform connecting with Hispanic consumers through one of their key passion points and further enhance their affinity for the brand."
By simply clicking the "Like" button on the DEWAR'S Facebook page at www.facebook.com/dewars, fans of legal drinking age will gain access to one of two free downloadable playlists and other exclusive content from today's hottest hitmakers, including Enrique Iglesias (two tracks, one featuring Juan Luis Guerra), Don Omar, Los Tigres Del Norte (featuring Paulina Rubio), Winsin Y Yandel, and Luis Fonsi. Consumers are encouraged to participate today as access to this exclusive content continues only through the televised show and post awards celebration on Nov. 10.
DEWAR'S Blended Scotch Whisky will kick the festivities up a notch by bringing its fabulous signature cocktails and the ultra-luxe ambiance of its Momento D lounge to Las Vegas on Nov. 10, 2011 for UMLE's highly anticipated, invite-only, "Noches de Estrellas" post awards celebration. The VIP private affair will undoubtedly be the epicenter of excitement as it will bring together A-List artists and top music industry executives for an unforgettable evening of exquisite music and smooth blended Scotch whisky from DEWAR'S.
"We're excited to work with DEWAR'S Blended Scotch Whisky. The brand's vision for reaching consumers through innovative uses of technology and social media is totally in-line with ours. It's great to collaborate with a premium brand also interested in looking to the future to develop impactful cross-promotional campaigns to reach, maintain, and grow the consumer base in an organic way," describes Gustavo Lopez, executive vice president of brand partnerships, business development and digital, Universal Music Latin Entertainment.
Visit www.facebook.com/dewars for more details.
About Universal Music Latin Entertainment
Universal Music Latin Entertainment (UMLE) is comprised of Universal Music Latino, Machete, Fonovisa, Disa, Universal Music Mexico & Central America, the Edimonsa, Disa, Fonovisa and Universal Latin publishing catalogs, and GTS Global Talent Services, a management service division. UMLE is a division of Universal Music Group, the world's leading Music Company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation. Universal Music Group's record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Show Dog-Universal Music, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency. Universal Music Group is a unit of Vivendi, a global media and communications company.
The name of DEWAR'S® is one of the most respected in the world of Scotch whisky. Founded in 1846 by John Dewar Sr., DEWAR'S® has grown from a small wine and spirits merchant shop in Perth, Scotland, to become a global brand, famed the world over for quality blended whiskies. Today, DEWAR'S® is one of the largest whisky brands in the world, and the top selling premium blended Scotch whisky in the United States. The foundation stone of the portfolio is the DEWAR'S WHITE LABEL™ blend, first created in 1899. The complete DEWAR'S® portfolio includes: DEWAR'S® WHITE LABEL™ Blended Scotch Whisky, DEWAR'S 12 Year-Old Special Reserve Blended Scotch Whisky, DEWAR'S® 18 Year-Old Founder's Reserve Blended Scotch Whisky and DEWAR'S® Signature Blended Scotch Whisky.
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDÍ® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; CAZADORES® 100 percent blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands. For additional information, visit www.bacardiusa.com.
©2011 DEWAR'S, WHITE LABEL AND THE DOUBLE-AGED LOGO ARE TRADEMARKS.
IMPORTED BY JOHN DEWAR & SONS COMPANY, CORAL GABLES, FL. BLENDED SCOTCH WHISKIES – EACH 40% ALC. BY VOL; DEWAR'S SIGNATURE - 43% ALC. BY VOL.
(1) Adams Liquor Handbook 2010
SOURCE Universal Music Latin Entertainment