NEW YORK, May 5, 2025 /PRNewswire/ -- SOMO, the leading sustainable mobility company and part of Grupo Vallas, has announced a strategic partnership with Reveal, the industry-leading out-of-home (OOH) measurement platform. This collaboration brings advanced audience measurement and campaign effectiveness insights to SOMO's extensive network of Digital Taxi Tops across New York City.
SOMO's fleet includes over 4,000 Video enabled Digital Taxi Top Screens installed on 2,000 vehicles, giving advertisers a unique opportunity to connect with one of the world's most vibrant consumer markets. By teaming up with Reveal, SOMO ensures its Moving Out of Home (MOOH) campaigns are supported by accurate, data-driven audience insights. MOOH, one of the fastest-growing segments within the OOH advertising channel, enables brands to deliver eye-catching, mobile advertisements that reach consumers wherever they are.
Reveal has been at the forefront of OOH audience measurement since 2014, providing actionable data that advertisers trust to understand audience engagement. Their robust platform will now be integrated into SOMO's operations, enhancing campaign performance tracking and ensuring advertisers extract maximum value from their SOMO ad campaigns.
"We welcome comparisons in the MOOH measurement space," said Jon Frangakis, Chief Commercial Officer of Reveal. "Not all methodologies are created equal, and clients deserve transparency and rigor, in fact, the industry requires it. As the first to invest deeply in this category, we're proud to bring a proven approach that delivers credible, actionable results. Our partners know they can count on us to raise the bar—and work with them to define what great measurement truly looks like."
Jamie Lowe, Chief Revenue Officer of SOMO, also expressed confidence in the partnership, stating, "We did our due diligence and evaluated other options in the audience and campaign measurement space. Reveal's product lived up to its reputation as the premiere option. This partnership positions us to deliver accurate and widely accepted insights to our clients while reinforcing the value of MOOH advertising in a market as dynamic as New York."
This collaboration represents a milestone in advertising innovation, combining SOMO's mobility expertise with Reveal's proven measurement capabilities to transform how brands reach and resonate with audiences in the Big Apple.
About SOMO
SOMO, a sustainable mobility company and member of Grupo Vallas, is committed to redefining advertising potential in urban landscapes. With a network of over 4,00) Video enabled Digital Taxi Top Screens in New York City, SOMO connects brands with one of the largest and most diverse urban audiences in the world. SOMO's next round of expansion plans will be announced shortly.
About Reveal
Since 2014, Reveal has been a trusted leader in out-of-home audience measurement. Dedicated to providing advertisers with actionable campaign insights, Reveal continues to set the benchmark for data accuracy and reliability in the out-of-home advertising space.
SOURCE Reveal
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