St. Louis Quarterback and Rookie of the Year Contender Gets Buzzed With AXE Hair

NEW YORK, Jan. 27, 2011 /PRNewswire/ -- St. Louis quarterback Sam Bradford let AXE Hair call the plays as they took his hair style from shaggy to a short buzz. Bradford, the 2010 No. 1 overall draft pick and Rookie of the Year candidate, is working with AXE Hair for the launch of the brand's newest styling innovation -- AXE Buzzed Look Cream + SPF 15. It is the brand's first and only product with SPF and protects guys' scalps from UVA/UVB rays, while keeping hair soft and touchable.

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"I'm always changing up my style -- my ritual is to grow my hair and cut it off at the end of each season," said Bradford. "This time I'm doing it the right way by working with AXE Hair who's giving me a new buzz look."

AXE Hair, a leader in the men's hair-care category, launched in December 2008. Since then, the brand has worked with some of football's hottest young players giving them irresistible hair -- helping improve their look off the field.

Visit facebook.com/AXE to check out Bradford's new look and learn more about AXE Hair.

Buzzed Look Cream will be available at most food, drug and mass retail outlets in February for a suggested retail price of $5.99.

Download high resolution photos of Sam Bradford’s hair transformation: Sam Bradford Style Upgrade Photos

Download video footage of Sam Bradford’s hair transformation: Sam Bradford Style Upgrade Video

About AXE

AXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best.  The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and antiperspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch.  Including deodorant bodysprays, AXE is the largest men's deodorant brand in the U.S.

The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit theaxeeffect.com.

SOURCE AXE