News from axe A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Aug 03, 2020, 11:35 ET AXE(R)幫助青少年為未知的約會場景做好「氣味準備」

隨著保持社交距離依然是新常態,青少年發現他們需要繼續適應一種不斷變化的新生活方式。他們的日常生活發生了翻天覆地的變化,且不說會不會尷尬,社交距離已經使約會和社交體驗基本上不可能。雖然青少年正在用Zoom和Facetime虛擬約會,但很明顯,以螢幕為媒介的關係並沒有減少這種不適感,超過三分之一的Z世代...


Aug 03, 2020, 11:34 ET AXE(R)帮助青少年为未知的约会场景做好“气味准备”

随着保持社交距离依然是新常态,青少年发现他们需要继续适应一种不断变化的新生活方式。他们的日常生活发生了翻天覆地的变化,且不说会不会尴尬,社交距离已经使约会和社交体验基本上不可能。虽然青少年正在用Zoom和Facetime虚拟约会,但很明显,以屏幕为媒介的关系并没有减少这种不适感,超过三分之一的Z世代...


Aug 03, 2020, 11:32 ET Con "Smell Ready", AXE® ayuda a los adolescentes a estar listos para citas románticas en un entorno impredecible

Mientras el distanciamiento social sigue siendo la nueva norma, los adolescentes se dan cuenta de que tendrán que seguir adaptándose a un estilo de...


Aug 03, 2020, 11:16 ET AXE® helps teens "Smell Ready" for an unpredictable dating scene

As social distancing continues to be the new norm, teens are finding that they'll need to continue to adapt to a new and everchanging lifestyle....


May 10, 2020, 23:15 ET AXE®與Rickey Thompson推出舞伴邀請挑戰

畢業舞會前要準備什麼?當然是邀請舞伴啦!儘管今年的畢業舞會無法線上下舉行,AXE透過與網絡紅人Rickey Thompson合作進行虛擬舞伴邀請挑戰,讓這一傳統依舊精彩。...


May 10, 2020, 23:10 ET AXE®与Rickey Thompson推出舞伴邀请挑战

毕业舞会前要准备什么?当然是邀请舞伴啦!尽管今年的毕业舞会无法在线下举行,AXE通过与网络红人Rickey Thompson合作进行虚拟舞伴邀请挑战,让这一传统依旧精彩。...


May 08, 2020, 18:23 ET AXE® y Rickey Thompson lanzan desafío de invitación al prom

¿Qué es lo que viene antes del prom? ¡Claro que la invitación! Aunque este año el prom no ocurrirá en la vida real, para contribuir a mantener viva...


May 08, 2020, 12:50 ET AXE® Launches Promposal Challenge with Rickey Thompson

What comes before prom? The promposal of course! So even though prom won't be IRL this year, AXE is helping keep the tradition alive by partnering...


Feb 03, 2020, 09:51 ET AXE® Teams Up with Netflix's Sex Education to Tackle the Confidence Crisis Holding Teens Back in Modern Dating

Today's teens are facing a confidence crisis when it comes to dating. In fact, 47% of U.S. and 49% of U.K. teen guys (14-24) have admitted that they...


Jul 12, 2019, 10:00 ET AXE® & Marvel Collaborate To Create A New Team Of Super Heroes: The Fresh-Men

Inspired by AXE's new Ice Chill products, AXE and Marvel have joined forces to create a new set of super heroes, The Fresh-Men -- a collective of...


May 15, 2019, 09:05 ET AXE® Continues Inspiring Guys to Confidently Express Themselves with Hair-Focused Social Campaign #AXEpressYourself

Whether gearing up for prom or getting ready for their first day of school, it can be difficult for some teens to feel comfortable confidently...


May 08, 2019, 22:57 ET AXE® 与FaZe成员Cizzorz携手推出AXE游戏比赛

AXE相信魅力不止一种,该品牌今年将通过Find Your Magic Tour(魅力发现之旅)活动践行这一理念,帮助青少年在他们所热爱的事物中发现自我魅力。为了做到这点,AXE正在为男士提供保持时尚感所需的工具和平台,向他们展示他们可以追求他们所热爱的事物,同时发现最具魅力的自己。...


May 08, 2019, 22:31 ET AXE® 與FaZe成員Cizzorz攜手推出AXE遊戲比賽

AXE相信魅力不止一種,該品牌今年將透過Find Your Magic Tour(魅力發現之旅)活動踐行這一理念,幫助青少年在他們所熱愛的事物中發現自我魅力。為了做到這點,AXE正在為男士提供保持時尚感所需的工具和平臺,向他們展示他們可以追求他們所熱愛的事物,同時發現最具魅力的自己。...


May 07, 2019, 22:53 ET AXE® lanza el concurso de videojuegos AXE y se asocia con Cizzorz de FaZe

AXE cree que no hay una sola forma de ser atractivo y este año la marca da vida a esa idea con la gira Encuentra tu magia (Find Your Magic Tour), que ...


May 07, 2019, 11:55 ET AXE® Launches AXE Gaming Contest, Partnership with FaZe Cizzorz

AXE believes there's no one way to be attractive, and this year the brand is bringing that notion to life through the Find Your Magic Tour with the...


Apr 17, 2019, 09:00 ET AXE® Promotes Self-Care and Self-Confidence with "Bathsculinity" featuring Lil Rel Howery – A Modern Man’s Take on Masculinity

Far too often, guys are constrained by old-fashioned male stereotypes, like men should always be tough and never cry. AXE believes that guys deserve...


Aug 23, 2018, 16:47 ET AXE® se une al rapero y actor KYLE para la segunda edición de su programa Senior Orientation

Durante el Mes Nacional de Prevención del Bullying en octubre, AXE abordará los estereotipos masculinos anticuados y los apodos ofensivos con sus...


Aug 23, 2018, 13:39 ET AXE® Teams Up with Rapper & Actor KYLE for Year Two of Senior Orientation Workshops

During National Bullying Prevention Month in October, AXE will address outdated male stereotypes and harmful labels with its high school Senior...


Aug 24, 2017, 12:44 ET AXE® continúa la iniciativa Find Your Magic con el lanzamiento de "Senior Orientation"

La experiencia del colegio secundario puede ser dolorosa. El ambiente de los pasillos, los vestuarios, las fiestas y las redes sociales a menudo...


Aug 24, 2017, 12:05 ET AXE® Continues the Find Your Magic Initiative with Launch of "Senior Orientation"

The high school experience can be painful. The atmosphere of the hallways, locker rooms, parties and social media channels often push insecurities to ...


Jul 31, 2017, 15:48 ET AXE® aclara la confusión entre el body spray y el antitranspirante dry spray

Según las investigaciones, el 64% de los hombres jóvenes creen que el body spray y el dry spray antitranspirante son lo mismo*. La realidad es que no ...


Jul 31, 2017, 15:18 ET AXE® "Clears the Air" on Confusion Between Body Sprays and Dry Sprays

According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*. Fact check – they're not. With 1 in 2...


Mar 02, 2017, 10:29 ET AXE® Hair Enlists 30 Top Influencers to Get Guys Styling Every Day

According to search data, guys are more interested in hair than ever before, yet 65%1 either never style or only style on special occasions. To most...


Sep 07, 2016, 07:59 ET John Legend, Mark Duplass and AXE® Team Up for the AXE® Collective Vanguard Honours During the Toronto International Film Festival®

Bad-ass films? Check. Popcorn? Got it. A night with John Legend and Mark Duplass during the Toronto International Film Festival® (TIFF)? Hell yes....


Jul 08, 2016, 08:46 ET AXE® Returns To New York Fashion Week: Men's Supporting 15 Designers Through Backstage Grooming

For the third season, AXE®, in partnership with the Council of Fashion Designers of America (CFDA), will work alongside emerging and established...