Standard Textile Launches Two New Products to Hotels

NEW YORK, Nov. 7, 2014 /PRNewswire/ -- At this year's International Hotel/Motel and Restaurant Show, Standard Textile (booth #2803), the international leader in the design, development, manufacturing, and distribution of engineered textiles for the hospitality market, will announce the launch of two new offerings to hoteliers: Vidori™ luxury sheeting and a new, stylish robe collection by renowned fashion designer Heidi Weisel. 

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Both innovations reflect Standard Textile's ongoing commitment to providing the hospitality industry with products that deliver superior performance to the hotelier and a luxurious experience to guests. 

Standard Textile's latest products are poised to create tremendous value for the hospitality industry. Vidori, an entirely new, patented sheeting fabric is generating extraordinary interest among luxury properties who previously believed that 100 percent cotton was their only option.

According to Corporate Vice President of Product Development and Sustainability, Richard Stewart, "We recognize that many hotel guests desire the experience of 100 percent cotton sheeting. We, and the industry, also recognize the high operational costs associated with cotton linen. That's why we engineered Vidori specifically for the hospitality market. Vidori is like nothing ever seen before in the hospitality market. It is an engineering breakthrough that will change the industry going forward. In a blind touch test, many customers could not differentiate between high thread-count luxury 100 percent cotton sheeting and Vidori."

In Vidori, long-staple combed cotton yarn encapsulates synthetic microfilament bundles. As a result, the face of the sheet is comprised almost entirely of yarns that are 100 percent cotton. 

"Essentially, the sleep surface and the guest experience of the Vidori™ sheet is that of all cotton. However, the hotelier will experience significantly higher tensile strength and product service life," said Stewart.

In addition to luxury sheeting, Standard Textile collaborated with renowned fashion designer Heidi Weisel to design an exciting new collection of robes that will establish a new benchmark in the industry for both comfort and sophisticated style. 

"I recognized a need for hotel and spa robes that offer great fit and style, with a touch of glamour. Many hotels provide robes for their guests, but they're often oversized, and lack style and comfort," said Weisel. "My vision was to reinvent what is currently available by creating a collection of robes that are fashion conscious, fit well, and feel fabulous. When you are staying at a hotel or relaxing at a spa, robes should feel cozy, comfortable and help create a memorable experience. A luxurious robe should be part of the overall sensual experience a hotel provides to its guests."   

Stewart added, "This collection will provide hotels, resorts and spas with a new opportunity to provide distinguishing guest experiences, while at the same time ensuring that the products will withstand the rigors of hotel and industrial laundering." 

About Standard Textile
Founded in 1940, Standard Textile has developed a culture of innovation, quality and service. With more than 70 patents, products are engineered to deliver durability, longevity and value. A vertically integrated company, Standard Textile is the leading global provider of total solutions in the institutional textiles and apparel markets. Leveraging textile design, manufacturing and laundry expertise, and its global infrastructure, Standard Textile serves customers in the hospitality, healthcare, decorative products, and industrial laundry markets worldwide. To learn more, visit www.standardtextile.com.

About Heidi Weisel
Known for the understated glamour and simple elegance of her designs, Heidi Weisel's fashion collections have been featured at Neiman Marcus, Bergdorf Goodman, Barneys New York, and the most prestigious specialty stores across the country and abroad. Weisel's designs have been widely recognized and featured in the fashion media, and have been a celebrity favorite, often gracing the red carpet on the world's most glamorous women. A graduate of the Fashion Institute of Technology, Weisel's designs have been exhibited at the Costume Institute of the Metropolitan Museum of Art and have been selected to be part of the permanent collection. Weisel won the celebrated Gold Coast Fashion Award for "Excellence in Design" in 2000 and is a member of the Council of Fashion Designers of America. To learn more, visit www.heidiweisel.com.

Contact: Judy Sroufe, Director, Brand Marketing & Communications
(513) 761.9256 x2243 | [email protected]

SOURCE Standard Textile

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