STARRY® and NBA® 2K24 Give Players A Leg Up on The Competition with New Combo & Locker Codes Available at Pizza Hut®

The new NBA® 2K24 STARRY® combo is designed for one-handed gaming so players can keep their eye on the ball and unlock in-game perks

PURCHASE, N.Y., Dec. 4, 2023 /PRNewswire/ -- Ahead of the NBA In-Season Tournament semifinals, STARRY® and NBA® 2K24 are dropping a gaming-ready combo at Pizza Hut® that will make it easy for players to snack and game simultaneously.

Starting December 5, when players order the NBA® 2K24 STARRY® combo, which includes the choice of any Pizza Hut Melts® and 20 oz. crisp, clear, refreshing, lemon-lime flavored STARRY, they will score a Locker Code for NBA® 2K24*. Once players redeem their NBA Locker Code in NBA® 2K24, they will have access to in-game apparel and MyPLAYER skill boosts for 10-games. Additionally, players can earn 2X Rep during wear and earn events, purchase apparel in Swags including a denim patch jacket, suit, tie-dye tee, pizza box jersey, and branded jersey, play in a theater event, and earn their own bike with branded embellishments.

"In its first year as the official soft drink of the NBA, fans have seen first-hand that STARRY Hits Different and shows up during basketball's biggest moments," said Scott Finlow, CMO of PepsiCo Global Foodservice. "We're pumped that gamers and basketball fans can level up their meal at Pizza Hut and experience unique in-game offerings with STARRY."

The NBA® 2K24 STARRY® combo is available at PizzaHut.com or on the Pizza Hut app for $8.49. For more information about the NBA® 2K24 STARRY® combo or to gain access to a Locker Code, in-game apparel, and perks, follow @starrylemonlime and @nba2k on social media.

*NBA® 2K24 Locker Codes are available with online orders of the NBA® 2K24 STARRY® Combo only through February 18th, 2024, while supplies last. Locker Code redemption requires a copy of NBA 2K24 (sold separately) and an NBA 2K Account (must be 13+). NBA 2K Accounts are free. Limit (1) one code per customer a day, with no more than (5) five codes per NBA 2K Account. Locker codes will be delivered within 24 - 48 hours after qualifying purchase via the email connected with the qualifying purchase. Locker Codes must be redeemed by March 31, 2024. Availability, prices, and participation may vary. STARRY® is a registered trademark of Portfolio Concentrate Solutions UC. © 2023 NBA Properties, Inc. All rights reserved.

About 2K
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers, and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber and HB Studios. 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier's Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR®️ 2K. Additional information about 2K and its products may be found at 2K.com and on the Company's official social media channels. 2K is a publishing label of Take-Two Interactive Software, Inc..

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc., was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to U.S. residents 16+. See applicable terms at https://hutrewards.pizzahut.com/terms/. A global leader in the pizza category, Pizza Hut operates more than 19,000 restaurants in more than 100 countries. Through its enormous presence, Pizza Hut works to unlock opportunity for its team members and communities around the world. For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.

Media Contact
Rena Daum
Rena.Daum@pepsico.com 

SOURCE PepsiCo