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StubHub's 2022 NFL Preview: Brady is Back and Leads the Bucs to Season's Top In Demand Games Worldwide; First-Ever NFL Game in Germany Drives Huge Demand


News provided by

StubHub

Aug 25, 2022, 10:00 ET

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Bucs-Cowboys claim the season's most in demand matchup; Bills see biggest jump in demand

LOS ANGELES, Aug. 25, 2022 /PRNewswire/ -- After an eventful NFL offseason, StubHub, the world's most trusted ticket marketplace, provides a look at ticket trends to uncover the league's top in demand teams, games and more. Tom Brady returns for his 23rd season after a short-lived retirement and appears in the best-selling games at home and abroad, while the Cowboys top StubHub's list of in demand teams for the sixth time and the Buffalo Bills make the biggest jump in sales since last season.

Key highlights include:
  • Brady leads the Buccaneers to dominate demand on the road and abroad
    • The Bucs face the Cowboys in the highest-selling matchup of the season, with nearly double the demand of the #2 game (Bills-Rams)
    • Tampa Bay is StubHub's #2 in demand team overall, moving up one spot from last year's ranking
    • The Bucs are the #1 top traveling team – showing the highest jump (44%) in average price of tickets sold for away games vs. average prices for their opponents' home games
  • The NFL's first game in Germany is StubHub's most in demand International game
    • The Bucs-Seahawks matchup is seeing nearly four times the ticket sales of StubHub's #2 in demand International game in London (Giants-Packers)
    • .Munich is outpacing demand for 2021's best-selling International game (Jaguars-Dolphins in London) by more than 65%
  • The Bills are the top-trending team, garnering the biggest jump in demand – sales have increased by more than 500% since last season
    • Buffalo lands in StubHub's top 10 in demand teams for the first time, ranking at #6
    • The Bills play the Rams in the #2 most coveted game of the season
  • Green Bay plays in four of the top 10 hottest games – the most of any team
    • The Packers rank as the #3 in demand team, jumping from their #7 spot in 2021, and command nearly double the demand since last year
    • Packers-Giants in London is StubHub's #2 best-selling International matchup, claiming more than twice the sales as the #3 game (Broncos-Jaguars in London)

"The Dallas Cowboys take the top spot on our in-demand list for the sixth time, while the Tampa Bay Buccaneers, Buffalo Bills and Green Bay Packers are also driving significant sales and appear in some of our best-selling games of the season," said Adam Budelli, spokesperson for StubHub. "With great games nationally and five International Series matchups, including a return to Mexico and the first-ever game in Germany that is generating huge sales, sports fans across the globe have more chances than ever to experience the NFL."

StubHub's Top In Demand NFL Teams of 2022
  1. Dallas Cowboys
  2. Tampa Bay Buccaneers
  3. Green Bay Packers
  4. Las Vegas Raiders
  5. Los Angeles Rams
  6. Buffalo Bills
  7. Pittsburgh Steelers
  8. San Francisco 49ers
  9. Miami Dolphins
  10. Philadelphia Eagles

Based on cumulative StubHub ticket sales as of August 25 for the 2022 season. 

StubHub's Top In Demand NFL Games of 2022
  1. Tampa Bay Buccaneers at Dallas Cowboys on September 11
  2. Buffalo Bills at Los Angeles Rams on September 8
  3. Kansas City Chiefs at Tampa Bay Buccaneers on October 2
  4. Dallas Cowboys at Green Bay Packers on November 13
  5. Green Bay Packers at Tampa Bay Buccaneers on September 25
  6. Chicago Bears at Green Bay Packers on September 18 
  7. Chicago Bears at Dallas Cowboys on October 30
  8. San Francisco 49ers at Las Vegas Raiders on January 1
  9. Denver Broncos at Seattle Seahawks on September 12
  10. Green Bay Packers at Minnesota Vikings on September 11

Based on cumulative StubHub ticket sales as of August 25 for the 2022 season. 

StubHub's Top Traveling NFL Teams of 2022
  1. Tampa Bay Buccaneers - 44%
  2. Dallas Cowboys - 37%
  3. Green Bay Packers - 22%
  4. Kansas City Chiefs - 17%
  5. Pittsburgh Steelers - 15%

Ranking by the largest difference in average price of tickets sold for NFL teams' away games in comparison to the average price of tickets sold across all of their opponents' home games (excludes international games). Data is based on StubHub ticket sales for the 2022 NFL season as of August 25.

StubHub's Top-Trending NFL Teams of 2022
  1. Buffalo Bills (523%)
  2. Detroit Lions (390%)
  3. New York Jets (341%)
  4. Denver Broncos (139%)
  5. Green Bay Packers (108%)
  6. Dallas Cowboys (91%)
  7. Atlanta Falcons (89%)
  8. Los Angeles Rams (64%)
  9. Miami Dolphins (50%)
  10. Baltimore Ravens (36%)

Based on teams with the biggest rate of increase in cumulative StubHub ticket sales as of August 25 for sales for the 2022 season, in comparison to sales ahead of the 2021 season. Number indicates the percentage of jump in ticket sales.

As an Authorized Ticket Resale Marketplace for the NFL, StubHub is the most trusted source to buy and sell tickets to 2022 football games.

About StubHub

At StubHub, our mission is to bring the joy of live to fans globally. As the world's most trusted ticket marketplace, we enable fans to buy and sell tickets to tens of thousands of events, whenever and wherever fans want to be. Backed by award-winning customer care, StubHub's FanProtect™ Guarantee means every ticket is guaranteed valid or you'll receive a replacement ticket of equal or better value, or your money back. Our business partners include more than 130 properties across the NFL, MLB, NBA, NCAA and Paciolan. StubHub, with our international platform viagogo provide the total end-to-end event going experience throughout the world. For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook, Instagram or LinkedIn.

SOURCE StubHub

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