Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • AI Tools
  • Multichannel Amplification
  • Guaranteed Paid Placement
  • SocialBoost
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Overview
  • Distribution by PR Newswire
  • AI Tools
  • Multichannel Amplification
  • SocialBoost
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Sunny with a Chance of Cracked Screens: Asurion Forecasts Annual Surge in Lost, Stolen and Damaged Devices as Summer Season Approaches

Asurion (PRNewsFoto/Asurion)

News provided by

Asurion

Jun 04, 2024, 10:00 ET

Share this article

Share toX

Share this article

Share toX

NASHVILLE, Tenn., June 4, 2024 /PRNewswire/ -- The signs of summer are all around: school is out, temperatures are up, beach towns are booked – and cell phones are breaking. According to tech care company Asurion®, more phones are lost, stolen and damaged during the summer months than any other time of year.

Asurion looked at repair data from its network of nearly 700 uBreakiFix® by Asurion stores, as well as claims data from its protection plans, and saw a nearly 50% increase in water-related phone issues last summer compared to the rest of the year, plus a nearly 15% surge in both cracked screens and battery issues. According to Asurion's experts, the issues are often related. Cracked screens and backglass make phones more vulnerable to water damage, while extreme temperatures makes glass more susceptible to breakage – and can permanently shorten battery life, too. Beyond damage, Asurion sees a nearly 50% rise in unrecoverable phones – those dropped in the ocean, off a cliff or anywhere else they can't be retrieved.

Summer isn't just hard on phones. Laptops get splashed when work-from-home moves poolside; game consoles overheat with increased summer use; e-readers get lost at the beach. Last year, Asurion saw a 15% lift in incidents across all tech devices during the summer months.

"For years, we've called it the 'summer surge,'" said Bettie Colombo, Asurion Senior Director of Corporate Communications. "Everyone is spending more time out and about, hiking, biking, kayaking, boating, hanging poolside and so on, always with their phones in tow – and often other devices, too. As you'd expect, accidents happen. As phones have become more durable, people have become more adventurous with them – but they're not indestructible, nor are they fully waterproof, so we continue to see many of the same issues. No one wants a tech mishap interrupting their workday, their weekend adventure or their family vacation, so we're here to deliver the right solution, as quickly as possible. From our claims and supply chain teams to our uBreakiFix repair stores, everyone knows this is the time when customers rely on us most, and we're staffed and stocked accordingly."

During the summer, one day stands out as the most dangerous day for your phone. For more than five years, July 4th has yielded more phone accidents than any other day of the year. Last year, Asurion reported 42% more phone accidents on the Fourth, compared to an average day.

"July 4th is the pinnacle of summer – most people are celebrating in some way, whether that's spending the day on the lake, hosting a barbecue or gathering for fireworks," Colombo said. "If your phone goes missing in a crowd or shatters on the asphalt, we'll help get you back up and running."

If being stuck without your phone sounds like a nightmare, you're not alone. Americans check their phones more than 250 times a day, and 62% of people said they could only go a day or less without their phone*. To keep your phone safe this summer, Asurion experts recommend the following:

  1. If your phone gets wet, skip the rice. Nearly three in four people have tried using rice to dry out a wet device*. Asurion experts say it can do more harm than good. Rice is not able to draw out all of the water vapor, so while your phone may dry out enough to turn back on, any lingering moisture will eventually cause corrosion. The best thing you can do is turn off the device and bring it to a uBreakiFix by Asurion store where an expert repair technician can fully disassemble the phone and clean each component, giving you the best chance at a long-term fix.

  2. Beat the heat. Phone batteries and high heat are not a great mix. Fortunately, most of today's phones will shut themselves down to prevent overheating, but it's still something to avoid if possible. Extended use at temperatures in the 90's or higher can do more than cause your phone to turn off – it can also permanently shorten your phone's battery life. Beyond limiting your phone use in hot temperatures, keep your phone out of direct sunlight, don't leave it in a hot car – and don't ever put it in the fridge or freezer to cool it down. The sudden temperature change can cause condensation that can damage your phone.

  3. Don't put off a screen repair. It's easy to dismiss a crack in your screen or back glass as a mere cosmetic issue. In reality, it's a break in your phone's defenses. Not only is a cracked phone no longer water resistant, it's also more vulnerable to things like dirt, oils and even humidity, which can work their way in through the cracks. Get a cracked screen taken care of as soon as possible to avoid bigger issues down the road.

  4. Back it up. Especially during the summer, it's important to back up your device regularly. It's an easy step that makes all the difference if your phone is ever lost, stolen or damaged beyond repair.

If your phone or any other tech devices fall victim to the "summer surge," uBreakiFix by Asurion repair experts can help at nearly 700 stores nationwide. Phone protection plans provide added peace of mind, especially during the summer months, as do whole-home protection plans, which cover all your favorite connected devices, from laptops, tablets and game consoles to TVs, e-readers and smart doorbells. For more information, visit asurion.com.

About Asurion
As the world's leading tech care company, Asurion helps 300 million customers get the most out of their devices, from cellphones, laptops and tablets to TVs, security cameras and refrigerators – and nearly everything in between. Whether you have your devices insured with us or just need a quick fix, we're here to help. We provide tech protection, repair and support, with experts available online or over the phone. We care for people and their tech whenever, wherever and however. 

*Tech Device Usage, TechTalk by Asurion among n400 sample, April/2024

SOURCE Asurion

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

uBreakiFix Tech Repair Franchise Grows in Greater St. Louis

uBreakiFix Tech Repair Franchise Grows in Greater St. Louis

Leading tech repair provider uBreakiFix® by Asurion has opened its newest franchise location in Fairview Heights at 4644 N Illinois Street in...

uBreakiFix Tech Repair Franchise Grows Asheville Footprint

uBreakiFix Tech Repair Franchise Grows Asheville Footprint

Leading tech repair provider uBreakiFix® by Asurion has opened its newest franchise location in Woodfin at 8 Weaverville Road, Suite 104. The store...

More Releases From This Source

Explore

Consumer Electronics

Consumer Electronics

Computer & Electronics

Computer & Electronics

Mobile Entertainment

Mobile Entertainment

Mobile Entertainment

Mobile Entertainment

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.